AI for the Future
Equipping Students for Tomorrow's Workforce
Christina Kalberg
Thea Copeland
About this webinar
Did you know that three out of four employees use generative artificial intelligence (GenAI) tools to complete job-related tasks? In addition, the majority of hiring managers surveyed in 2024 prefer a less-experienced candidate with AI skills over one with more experience and no AI skills. Simply put, AI is on the rise in the workplace. Discover how to prepare your students for the workforce by seamlessly implementing AI in your classroom.
Meet your presenters
Christina Kalberg
Associate Professor of Marketing
Point Loma Nazarene
Christina Kalberg excels as an educator in her position as associate professor of marketing at Point Loma Nazarene University (PLNU), where she teaches Principles of Marketing, Consumer Marketing, Digital Marketing Essentials, and Content Marketing.
Her dedication to her students and passion for making a positive impact in the field of marketing earned her the award of Stukent’s Professor of the Month in June 2023.
Before becoming a full-time professor, Christina held the position of Executive Director for local nonprofits in San Diego. She has over 20 years of experience as a senior-level executive, effectively integrating passion and in-depth skill into well-crafted marketing, communications, and fundraising campaigns to directly fuel multi-million-dollar revenue growth. Christina has generated over $40M in revenue using online and offline tactics such as sales, organic, and paid advertising, email marketing, social media marketing, search engine marketing, search engine optimization, designing conversion-centered websites, and content marketing.
Her expertise in the marketing field has earned her recognition as a highly sought-after speaker. She has addressed audiences at influential conferences such as the Marketing Management Association Spring 2023 Conference, the Marketing Educators’ Association Spring 2023 Conference, and Marketing ProfCon 2023. Her Profcon presentation, “ChatGPT: Help Your Students Level Up with Prompt Engineering in the Classroom,” offered valuable insights into cutting-edge marketing strategies and industry trends, leaving her audience inspired and informed.
As an academic researcher, Christina actively contributes to the field of marketing by publishing her doctoral work on content marketing for nonprofits.
Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.
Thea Copeland
VP of Strategy
OneSource Distributors
Thea Copeland is a seasoned marketing and sales strategist based in San Diego, CA, with extensive experience in driving corporate growth through innovative strategies and digital transformation. Currently serving as the Vice President of Strategy at OneSource Distributors, Thea leads marketing, eCommerce, supplier relations, and customer experience. Her expertise spans across marketing strategy, data management and analytics, and digital marketing, with a strong background in leading cross-functional teams and implementing cutting-edge digital platforms. Additionally, Thea imparts her knowledge as an Adjunct Professor at Point Loma Nazarene University, where she teaches courses in marketing and data analytics. She holds an MBA from Santa Clara University and a bachelor’s in mechanical engineering from California Polytechnic State University, San Luis Obispo.
Christina Kalberg
Associate Professor of Marketing
Point Loma Nazarene
Christina Kalberg excels as an educator in her position as associate professor of marketing at Point Loma Nazarene University (PLNU), where she teaches Principles of Marketing, Consumer Marketing, Digital Marketing Essentials, and Content Marketing.
Her dedication to her students and passion for making a positive impact in the field of marketing earned her the award of Stukent’s Professor of the Month in June 2023.
Before becoming a full-time professor, Christina held the position of Executive Director for local nonprofits in San Diego. She has over 20 years of experience as a senior-level executive, effectively integrating passion and in-depth skill into well-crafted marketing, communications, and fundraising campaigns to directly fuel multi-million-dollar revenue growth. Christina has generated over $40M in revenue using online and offline tactics such as sales, organic, and paid advertising, email marketing, social media marketing, search engine marketing, search engine optimization, designing conversion-centered websites, and content marketing.
Her expertise in the marketing field has earned her recognition as a highly sought-after speaker. She has addressed audiences at influential conferences such as the Marketing Management Association Spring 2023 Conference, the Marketing Educators’ Association Spring 2023 Conference, and Marketing ProfCon 2023. Her Profcon presentation, “ChatGPT: Help Your Students Level Up with Prompt Engineering in the Classroom,” offered valuable insights into cutting-edge marketing strategies and industry trends, leaving her audience inspired and informed.
As an academic researcher, Christina actively contributes to the field of marketing by publishing her doctoral work on content marketing for nonprofits.
Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.
Thea Copeland
VP of Strategy
OneSource Distributors
Thea Copeland is a seasoned marketing and sales strategist based in San Diego, CA, with extensive experience in driving corporate growth through innovative strategies and digital transformation. Currently serving as the Vice President of Strategy at OneSource Distributors, Thea leads marketing, eCommerce, supplier relations, and customer experience. Her expertise spans across marketing strategy, data management and analytics, and digital marketing, with a strong background in leading cross-functional teams and implementing cutting-edge digital platforms. Additionally, Thea imparts her knowledge as an Adjunct Professor at Point Loma Nazarene University, where she teaches courses in marketing and data analytics. She holds an MBA from Santa Clara University and a bachelor’s in mechanical engineering from California Polytechnic State University, San Luis Obispo.
Build career readiness across disciplines
Discover Stukent Simternships® and courseware that help you create hands-on, career-focused learning experiences for your students.
Build Career Readiness Across Disciplines
Discover additional Stukent Simternships and courseware that help you create hands-on, career-focused learning experiences for your students.