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Beyond Likes

Teaching Influencer Marketing and the Impact of Engagement

Nichole Santee, Ph. D.

About this webinar

Students often recognize influencer tiers but may not fully grasp how engagement, branding, and sponsorships vary at each level. Many focus on follower count, missing why brands prioritize engagement over sheer reach. This webinar will explore classroom activities that illustrate the impact of influencer tiers and engagement metrics. Learn practical strategies to help students analyze why micro-influencers often outperform celebrities and how brands choose influencers beyond just likes and follows. Join us for actionable insights to make influencer marketing more engaging and data-driven in the classroom!

Meet your presenter

Nichole Santee, Ph. D.

Clinical Assistant Professor

The University of Texas at Arlington

Dr. Nichole Santee is a Clinical Assistant Professor in the Marketing Department at the University of Texas at Arlington, specializing in social media and digital marketing. She holds a Ph.D. in Media and Public Affairs from Louisiana State University and brings extensive industry experience, including roles as a social strategist and content creator for brands like Icy Hot. Passionate about teaching and mentorship, Dr. Santee has taught courses such as Social Media Analysis, Advertising, Visual Communication, and Business Communication at UTA, UMGC, LSU, and TCU. An award-winning educator, she is recognized for her innovative and engaging teaching style.

Nichole Santee, Ph. D.

Clinical Assistant Professor

The University of Texas at Arlington

Dr. Nichole Santee is a Clinical Assistant Professor in the Marketing Department at the University of Texas at Arlington, specializing in social media and digital marketing. She holds a Ph.D. in Media and Public Affairs from Louisiana State University and brings extensive industry experience, including roles as a social strategist and content creator for brands like Icy Hot. Passionate about teaching and mentorship, Dr. Santee has taught courses such as Social Media Analysis, Advertising, Visual Communication, and Business Communication at UTA, UMGC, LSU, and TCU. An award-winning educator, she is recognized for her innovative and engaging teaching style.

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