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Bridging the Student to Entrepreneur Gap

A Discussion of Small Business Content Marketing Techniques Watch

Dr. Jen Riley

Nick Mattar

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About this webinar

Join us for “Bridging the Student to Entrepreneur Gap: A Discussion of Small Business Content Marketing Techniques,” a special Small Business Saturday event!

In this fireside-chat discussion, we’ll explore content marketing strategies tailored for small businesses with limited budgets or resources. Learn practical techniques to help elevate digital presence, including content generation tools, automation methods, and best practices to streamline marketing efforts.

Throughout the webinar, we’ll highlight real small businesses, sharing their stories and promoting the importance of supporting local entrepreneurs. This session is perfect for educators and students interested in entrepreneurship and content marketing.

Meet your presenters

Dr. Jen Riley

Marketing Professor

Vanderbilt University

Dr. Jen Riley is a Marketing Professor at Vanderbilt University, specializing in Marketing, Sales, and Entrepreneurship. Her research focuses on marketing technology, Professional Sales, and Marketing education practices. An award-winning entrepreneur and consultant, she guides students, supports clients, and seeks innovative ways to engage audiences and nurture student passions.


Nick Mattar

Nick has worked with content marketing since he was in high school experimenting with his Myspace profile. He now teaches digital marketing at multiple universities across the United States and is the founder of Digital Detroit, a digital marketing training company based in Michigan. He received his MBA from Wayne State University in Detroit and his bachelor’s degree in English and communications from the University of Michigan. He lives in Michigan with his wife and two sons. Nick enjoys watching and playing basketball, blogging about digital marketing, and reading classic literature.

Dr. Jen Riley

Marketing Professor

Vanderbilt University

Dr. Jen Riley is a Marketing Professor at Vanderbilt University, specializing in Marketing, Sales, and Entrepreneurship. Her research focuses on marketing technology, Professional Sales, and Marketing education practices. An award-winning entrepreneur and consultant, she guides students, supports clients, and seeks innovative ways to engage audiences and nurture student passions.


Nick Mattar

Nick has worked with content marketing since he was in high school experimenting with his Myspace profile. He now teaches digital marketing at multiple universities across the United States and is the founder of Digital Detroit, a digital marketing training company based in Michigan. He received his MBA from Wayne State University in Detroit and his bachelor’s degree in English and communications from the University of Michigan. He lives in Michigan with his wife and two sons. Nick enjoys watching and playing basketball, blogging about digital marketing, and reading classic literature.

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