ChatGPT: Help Your Students Level Up with Prompt Engineering in the Classroom
Christina Kalberg
Resources
At a recent marketing job fair on campus, our graduating seniors were asked over and over by employers, “Do you know how to do prompts? Because if you do, you’re hired!” Teaching our students how to use new artificial intelligence (AI) technology such as ChatGPT is imperative for them to be competitive in a tech-savvy marketplace. In this session, you will gain a better understanding of how to use prompt engineering in the classroom to help your students level up and market themselves upon graduation. ChatGPT is something marketing educators have to embrace and work with rather than resist. Come learn how to do just that!
Meet your presenter
Christina Kalberg
Associate Professor of Marketing
Point Loma Nazarene
Christina Kalberg excels as an educator in her position as associate professor of marketing at Point Loma Nazarene University (PLNU), where she teaches Principles of Marketing, Consumer Marketing, Digital Marketing Essentials, and Content Marketing.
Her dedication to her students and passion for making a positive impact in the field of marketing earned her the award of Stukent’s Professor of the Month in June 2023.
Before becoming a full-time professor, Christina held the position of Executive Director for local nonprofits in San Diego. She has over 20 years of experience as a senior-level executive, effectively integrating passion and in-depth skill into well-crafted marketing, communications, and fundraising campaigns to directly fuel multi-million-dollar revenue growth. Christina has generated over $40M in revenue using online and offline tactics such as sales, organic, and paid advertising, email marketing, social media marketing, search engine marketing, search engine optimization, designing conversion-centered websites, and content marketing.
Her expertise in the marketing field has earned her recognition as a highly sought-after speaker. She has addressed audiences at influential conferences such as the Marketing Management Association Spring 2023 Conference, the Marketing Educators’ Association Spring 2023 Conference, and Marketing ProfCon 2023. Her Profcon presentation, “ChatGPT: Help Your Students Level Up with Prompt Engineering in the Classroom,” offered valuable insights into cutting-edge marketing strategies and industry trends, leaving her audience inspired and informed.
As an academic researcher, Christina actively contributes to the field of marketing by publishing her doctoral work on content marketing for nonprofits.
Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.
Christina Kalberg
Associate Professor of Marketing
Point Loma Nazarene
Christina Kalberg excels as an educator in her position as associate professor of marketing at Point Loma Nazarene University (PLNU), where she teaches Principles of Marketing, Consumer Marketing, Digital Marketing Essentials, and Content Marketing.
Her dedication to her students and passion for making a positive impact in the field of marketing earned her the award of Stukent’s Professor of the Month in June 2023.
Before becoming a full-time professor, Christina held the position of Executive Director for local nonprofits in San Diego. She has over 20 years of experience as a senior-level executive, effectively integrating passion and in-depth skill into well-crafted marketing, communications, and fundraising campaigns to directly fuel multi-million-dollar revenue growth. Christina has generated over $40M in revenue using online and offline tactics such as sales, organic, and paid advertising, email marketing, social media marketing, search engine marketing, search engine optimization, designing conversion-centered websites, and content marketing.
Her expertise in the marketing field has earned her recognition as a highly sought-after speaker. She has addressed audiences at influential conferences such as the Marketing Management Association Spring 2023 Conference, the Marketing Educators’ Association Spring 2023 Conference, and Marketing ProfCon 2023. Her Profcon presentation, “ChatGPT: Help Your Students Level Up with Prompt Engineering in the Classroom,” offered valuable insights into cutting-edge marketing strategies and industry trends, leaving her audience inspired and informed.
As an academic researcher, Christina actively contributes to the field of marketing by publishing her doctoral work on content marketing for nonprofits.
Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.
Build career readiness across disciplines
Discover Stukent Simternships® and courseware that help you create hands-on, career-focused learning experiences for your students.
Build Career Readiness Across Disciplines
Discover additional Stukent Simternships and courseware that help you create hands-on, career-focused learning experiences for your students.