Creating a Principles of Marketing Class that Students Want to Attend

In most universities, the entry-level marketing course is a foundation, intro, or principles course with a mixed population of students and degrees. Most students take the course out of obligation rather than desire. However, every student can benefit from learning how to properly tell the story (advertising) to the right people (target market) at the right time (needs-based). So, how do you create a course that students see as beneficial? Join this session to learn more, including how to have your students say that group work was their favorite part of the class!