
Fostering Brand Love: Driving Customer Affinity in the Age of Noise and Automation
Christina Garnett
Resources
In this session, we'll discuss how to use the fan flywheel to build a customer experience that drives trust, connection, and affinity throughout the buyer's journey. We'll also cover how to collaborate cross-departmentally for an aligned execution of customer experience and explore how to measure the impact and prove the ROI of brand love.