How to Design an Analytics Course Assessment in the Age of Generative AI
Dr. Brennan Davis
Meet your presenter
Dr. Brennan Davis
Director of the Master of Science for Business Analytics program
California Polytechnic State University
Dr. Brennan Davis is Professor and Director of the Master of Science for Business Analytics program at the Orfalea College of Business at California Polytechnic State University. He has seven years of experience teaching the marketing core class, marketing research, and marketing analytics.
He specializes in connecting large datasets to answer questions in the domain of transformative consumer research. Professionally, Dr. Davis has eight years of experience in marketing management in the automotive and technology industries. In 2015, he received the Hood Professorship of Marketing in the Orfalea College of Business.
Dr. Davis’ work has been published in many journals, including the Journal of Public Policy and Marketing where he won the best paper award for the journal in 2014 from the American Marketing Association, and in the American Journal of Public Health where he won the best paper award in 2009 from the Robert Wood Johnson Foundation. He has also published in the Journal of Business Research and has working papers targeting other top academic marketing and consumer research journals.
Dr. Brennan Davis
Director of the Master of Science for Business Analytics program
California Polytechnic State University
Dr. Brennan Davis is Professor and Director of the Master of Science for Business Analytics program at the Orfalea College of Business at California Polytechnic State University. He has seven years of experience teaching the marketing core class, marketing research, and marketing analytics.
He specializes in connecting large datasets to answer questions in the domain of transformative consumer research. Professionally, Dr. Davis has eight years of experience in marketing management in the automotive and technology industries. In 2015, he received the Hood Professorship of Marketing in the Orfalea College of Business.
Dr. Davis’ work has been published in many journals, including the Journal of Public Policy and Marketing where he won the best paper award for the journal in 2014 from the American Marketing Association, and in the American Journal of Public Health where he won the best paper award in 2009 from the Robert Wood Johnson Foundation. He has also published in the Journal of Business Research and has working papers targeting other top academic marketing and consumer research journals.
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