Influencers: Engaging Students Beyond Their Textbook

Dr. Nichole Santee is a Clinical Assistant Professor in the Marketing Department at the University of Texas at Arlington, specializing in social media and digital marketing. She holds a Ph.D. in Media and Public Affairs from Louisiana State University and brings extensive industry experience, including roles as a social strategist and content creator for brands like Icy Hot. Passionate about teaching and mentorship, Dr. Santee has taught courses such as Social Media Analysis, Advertising, Visual Communication, and Business Communication at UTA, UMGC, LSU, and TCU. An award-winning educator, she is recognized for her innovative and engaging teaching style.