Innovative Approaches to Social Media Marketing: Harnessing the Power of Artificial Intelligence and Augmented Reality

Michelle Charello, author of Essentials of Social Media Marketing, currently serves as Vice President of Marketing at an innovative Energy as a Service organization. In this capacity, Michelle is responsible for leading the marketing strategies to help energy-intensive private- and public-sector organizations unlock ambitious energy transformations. Prior to this role, Michelle spent over a decade in various global and North America marketing and communication roles for a Fortune 500 company — where she was known as a marketing expert, strategic thinker, and self-starter. Her professional highlights include holding a leadership role in an integrated marketing transformation, growing a global top 60 CEO’s social media followers by 260,000+, and managing an international online education program with 800,000 users. Michelle taught digital marketing at Bryant University as an adjunct faculty member, holds an MBA from Texas A&M University and a B.S. from Bryant University.