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Preparing Students for PR Careers

Industry Insights & Classroom Strategies

Karen Freberg

Randy'L Teton

Dr. Jamie Ward

About this webinar

What does it take to prepare students for success in today’s fast-evolving PR industry? In this panel discussion, PR experts will share insights on the top skills employers seek, how digital trends like AI and influencer marketing are shaping the field, and the best ways to provide students with real-world experience. We’ll also explore how educators can help students build industry connections, address gaps in PR education, and champion diversity and inclusion in their careers. Walk away with actionable strategies to enhance your curriculum and better equip your students for the future of PR.

Meet your presenters

Karen Freberg

Associate Professor in Strategic Communications

University of Louisville

Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg's experience in both academia and industry makes her the perfect pick to be the author of the upcoming Stukent "Personal Branding".

Dr. Jamie Ward

Professor

University of Toledo

Jamie Ward is an assistant professor of communication at the University of Toledo.  She teaches a variety of public relations and communication courses. In addition, Dr. Ward serves as a faculty adviser to the University of Toledo’s chapter of the Public Relations Student Society. Prior to entering academia, Dr. Ward spent more than a decade in the nonprofit sector working to help nonprofit organizations advance their cause through strategic public relations. Her extensive background includes strategic development, branding, and storytelling for advocacy and engagement. 

Randy'L Teton

Public Affairs Specialist

Ms. Randy’L Teton is a distinguished Public Affairs Specialist. She has worked for over a decade and a half in Public Relations and government relations. Her expertise lies in tribal relations and community engagement, areas in which she has made significant contributions throughout her career.

Karen Freberg

Associate Professor in Strategic Communications

University of Louisville

Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg's experience in both academia and industry makes her the perfect pick to be the author of the upcoming Stukent "Personal Branding".

Randy'L Teton

Public Affairs Specialist

Ms. Randy’L Teton is a distinguished Public Affairs Specialist. She has worked for over a decade and a half in Public Relations and government relations. Her expertise lies in tribal relations and community engagement, areas in which she has made significant contributions throughout her career.

Dr. Jamie Ward

Professor

University of Toledo

Jamie Ward is an assistant professor of communication at the University of Toledo.  She teaches a variety of public relations and communication courses. In addition, Dr. Ward serves as a faculty adviser to the University of Toledo’s chapter of the Public Relations Student Society. Prior to entering academia, Dr. Ward spent more than a decade in the nonprofit sector working to help nonprofit organizations advance their cause through strategic public relations. Her extensive background includes strategic development, branding, and storytelling for advocacy and engagement. 

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