Staying Current on a (Time) Budget: A Guide for the Busy

Jeff Larson

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Let’s face it — staying fully up-to-date with all digital marketing trends is impossible. However, it is feasible to stay current on the most important trends with a minimal investment of time. In this session, we’ll discuss efficient trend tracking and keeping your course on your industry’s cutting edge in less time.

Meet your presenter

Jeff Larson

Associate Professor of Marketing

Brigham Young University Marriott School of Business

Larson is a professor of marketing at Brigham Young University, where he has taught courses in Marketing Research and Internet Marketing since 2007. He received a Master’s Degree in Applied Economics and a Ph.D. in Marketing from the University of Pennsylvania, Wharton School of Business.

Jeff Larson

Associate Professor of Marketing

Brigham Young University Marriott School of Business

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PR, Advertising, & Communication

Accounting & Finance

Marketing

Sales

Business

Operations & Supply Chain