The Art Behind the Data

How do we tell a data-driven story that excites and drives innovation in the classroom and the conference room? In this session, Melissa will share what 20 years as a Disney cast member taught her about the art of storytelling and how to use it to present ideas, data, and results. While testing, research, and analytics are critical to business decisions, creating a data-driven story is essential to drive transformation. Let Melissa show you how she integrated this art into her classroom to enhance presentation skills and prepare the next generation of marketers to drive innovation.