Stukent Expert Session
Eight Elements of a PR Plan
Joseph Clarkson - Account Director
Joseph Clarkson, PR veteran at Taylor, shares with us how he uses the eight elements of a PR plan in his day to day job.
Joe has been with Taylor for 8 years, working across the agency’s DIAGEO business, supporting brands such as Crown Royal, Captain Morgan, Bulleit and George Dickel. With a primary focus on driving earned media coverage, Joe has contribued to Taylor + DIAGEO’s influencer marketing, corporate communications, event planning/experiential and digital strategy efforts.