Stukent Expert Session
Google Ads: Writing Ad Copy for Clicks vs. Conversions
Sara Emerson - Senior Paid Media Associate
Sara Emerson, senior paid media associate at Red Ventures, discusses ad copy strategies that drive clicks and conversions, goals you can set to achieve both, and tips for adapting best practices to your specific goals. This video will help digital marketers become familiar with building a Google Ads strategy and understand what it takes to write copy for clicks and conversions.
Sara Emerson is a senior paid media associate at Red Ventures, leading paid search across multiple sites on its financial services vertical, including CreditCards.com and The Points Guy. She has been working at Red Ventures for over five years and has made an impact on more than 10 teams across all major search engines.