Stukent Expert Session
Writing for the Customer's Journey
Cody Ryan Martell - Creative Director at Reset Group
In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful.
Cody shares:
Why good writing makes a difference
How to equip yourself with a strong start
How to check yourself throughout the writing process
Cody Ryan Martell attended Eastern Michigan University and studied Public Relations and Psychology. After graduating he combined his education with his freelance work as a photographer and worked his way up to Creative Director at Reset Group. Today, Cody oversees and collaborates on projects from a PR perspective that affects the six brands his employer operates. To keep up on the bills for repairing his old farmhouse, he also continues his freelance work as a photographer and consultant for marketing groups looking to combine professional creative work with their growing marketing efforts. Cody loves his wife, pets, and chicken wings.