Mapping the Black Friday Consumer Journey Assignment

This assignment helps students dive into the psychology behind Black Friday shopping by mapping out each stage of the consumer decision-making process. With a focus on real-world marketing tactics—like urgency-driven offers and social proof—students will gain hands-on experience in understanding and influencing consumer behavior. Perfect for students looking to build practical skills for high-demand shopping events, this assignment bridges theory and application in a visually engaging way. Download it to explore how marketers can effectively guide consumers from discovery to purchase and beyond.