Assignment

Pop Star Product Launch Assignment

Pop Star Product Launch

About This Assignment

This assignment explores Taylor Swift’s “Midnights” product launch as a case study in public relations. Students will analyze the campaign’s strategies to uncover key lessons in PR excellence. Then, they’ll apply these insights to create a strategic communication plan for a hypothetical product launch. Their plans will include clearly defined objectives, a target audience, key communication channels, and metrics for evaluating success.

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Strategic Communication Essentials Courseware

Strategic Communication Essentials Courseware

PR Case Studies

PR Case Studies

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