Building a Media Kit Assignment

Students will create a comprehensive media kit for a chosen client, either real or fictional, as part of their role as PR specialists. Students must incorporate recent press releases and major announcements, along with media assets such as logos, employee headshots, and product visuals. This assignment aims to help students develop skills in crafting professional marketing materials that will be promoted to brand influencers, journalists, and prospective clients while also creating a comprehensive representation of the company.