The Advanced Selling Simternship
An immersive way for students to experience the full sales cycle
Help your students build real-world selling skills! The Advanced Selling Simternship® asks students to step into the role of an account executive at SalesHub, a simulated CRM software company. Across 13 rounds, students complete realistic sales activities, including prospecting, discovery calls, handling objections, and closing deals. Along the way, they receive real-time feedback that helps them refine their skills and build confidence.
Combine the Simternship with the “Advanced Selling and Sales Management” courseware for a fully aligned, work-integrated learning experience.
Build career-ready sales skills
This Simternship gives students the chance to apply advanced selling techniques in a low-risk, hands-on environment. Each round strengthens a different skill set:

Preview
What’s in a Simternship round?
Each round asks students to apply what they’ve learned to real-world selling scenarios. Curious to see how the Simternship works? Take a guided tour of a round!
Career-focused sales training built for your classroom
The “Advanced Selling and Sales Management” courseware provides your students with a comprehensive, career-focused introduction to high-level B2B selling. Each chapter helps students develop practical skills they can use in real sales roles, such as qualifying leads, running discovery calls, managing teams, and navigating international markets.
You'll also get a full suite of ready-made resources to support your course, including lesson plans, lecture slide decks, auto-graded quizzes, engaging video walkthroughs, and a sample course calendar.
Preview
Explore the table of contents
The “Advanced Selling and Sales Management” courseware gives your students a comprehensive view of the modern sales landscape, including prospecting and discovery, negotiation, closing, and leadership. Each chapter builds practical skills through real-world scenarios and proven sales frameworks, helping students master high-level selling techniques and prepare for today’s competitive workforce.
Chapter 1: Foundations of Professional Selling
Chapter 2: The Sales Process
Chapter 3: Selling Analytics and Research
Chapter 4: Landing Large Accounts
Chapter 5: Asking Questions and Sales Methodologies
Chapter 6: Resolving Customer Objections
Chapter 7: Closing and Negotiations
Chapter 8: Virtual Sales Meetings
Chapter 9: Lead Generation and Social Selling
Chapter 10: Sales Management: Hiring and Managing a Sales Team
Chapter 11: Sales Management: Motivating and Coaching Sellers
Chapter 12: Sales Management: International Selling

See how easy it is to teach your next course with the “Advanced Selling and Sales Management” courseware.
About the Authors
B.J. Allen, Ph.D.
B.J. Allen is a marketing professor at Brigham Young University and an award-winning educator with expertise in sales, innovation, and marketing strategy. His research has been published in top academic journals, including the “Journal of Marketing” and the “Journal of Retailing,” and he serves on the editorial board of the “Journal of Product Innovation Management.” B.J. has received national recognition for both his teaching and scholarship — including the PDMA’s Best Dissertation Award — and teaches courses in new product innovation, strategy, and professional selling. He lives in Provo, Utah, with his wife and five children.
Donald Kelly
Donald Kelly is a global sales trainer, speaker, and host of The Sales Evangelist podcast. A former top-performing tech sales representative, Donald now trains sellers and teams at companies such as VMware, Citi, and New York Life, and teaches sales as an adjunct professor at BYU–Idaho. His podcast reaches listeners in over 155 countries and has been featured by “Forbes, Inc.,” and “Entrepreneur.” Donald’s mission is to help sellers build confidence, close more deals, and do BIG things in sales.
Always have the latest edition
The “Advanced Selling and Sales Management” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.

With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.


























