Christina Kalberg
AI in Marketing
Turnkey AI resources for every marketing course
This Micro Module provides students with a real-world introduction to GenAI and its practical applications in modern marketing. From identifying LLM prompt types to applying ethical decision-making, students learn when and how to use GenAI tools like ChatGPT, DALL·E, Synthesia, and more, all while developing in-demand skills that set them apart in the job market.
You’ll also get ready-to-use teaching resources, including a sample syllabus, lecture slides, video content, and auto-graded assessments designed to enhance your course.
This is some of the most useful and practical generative AI information I have seen to date. I would definitely adopt this in my social media class and my introduction to digital marketing class. I have not seen anything that provides a broad overview of generative AI yet.
Nick Mattar, Instructor, Wayne State University
Preview
Explore the table of contents
The AI Micro Module gives your students a practical, ethical, and hands-on understanding of how to use generative AI in marketing roles. From foundational concepts and prompt-writing techniques to ethical guardrails and real-world tools, each section builds essential skills that students can apply immediately — in class, in internships, and on the job.
Section 1: What is GenAI
Section 2: Ethical Decision-Making in AI
Section 3: Prompt Patterns & AI Tools
See how easy it is to teach your next course with the Micro Module: AI in Marketing.
About the Author
Christina Kalberg
Associate Professor of Marketing, Point Loma Nazarene University
Christina Kalberg is an award-winning professor, marketing strategist, and former nonprofit executive with over 20 years of experience leading high-impact campaigns that have generated more than $40 million in revenue. She teaches digital marketing, content strategy, and consumer behavior at Point Loma Nazarene University and was named Stukent’s Professor of the Month in June 2023.
Christina is a frequent speaker at national marketing conferences and an active researcher whose work has been published in top academic journals. Her passion for emerging technology and student success inspired her to create the Micro Module: AI in Marketing — a hands-on resource for teaching GenAI with confidence.
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With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The Micro Module: AI in Marketing contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
