The Brand Management Simternship
Bridge the gap between branding theory and practice
Help your students build real-world branding skills before they step into the workforce! The Stukent® Brand Management Simternship® places your students in the role of a brand manager for a simulated e-commerce retailer. Over 11 immersive rounds, they’ll conduct market research; optimize price, position, and product; enforce a brand guide; perform a media audit; map the customer experience; and more — all in a low-risk, authentic environment.
Pair the simulation with the “Brand Management & Strategy” courseware to give your students a fully aligned learning experience.
Build your students’ skills with a Simternship
Help your students build real-world branding skills and gain experience in market research, media planning, product development, website optimization, and more.
Just wrapped up my semester-long Simternship in brand management from Stukent. ... It was a great opportunity to gain hands-on experience in managing a brand! I learned a lot about strategic decision-making, brand positioning, and how each choice impacts overall brand performance.
Ryan S., Student, St. John Fisher University
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What’s in a Simternship round?
Each round challenges students to apply what they’ve learned to real-world brand management scenarios. Curious to see how the Simternship works? Take a guided tour of a round!
Terry Sullivan
The “Brand Management & Strategy” courseware
Strategic tools for tomorrow’s brand leaders
Pair up-to-date branding theory with authentic tools your students can use. This 16-chapter courseware blends foundational concepts with practical applications to help students understand, build, and manage strong brands. With turnkey activities, real-world examples, and annual updates, you’ll stay current while your students stay engaged.
I’ve used textbooks from other publishers that were high on theory and very low on practice. And the thing I love about the Stukent courseware is that you get the theory, but you really leave with the skills to do the job. You know, so it’s that practical learning that you get. Stukent tells you exactly what you need to know to do the job in each chapter of the courseware.
Kelly C., Educator, University of Kansas
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Explore the table of contents
Help your students master the art and strategy of brand management with courseware that blends foundational theory with real-world application. From building brand identity and driving customer loyalty to managing global strategy and measuring brand performance, this course covers everything future brand leaders need to succeed.
Chapter 1: The Importance of Brand Management
Chapter 2: Brand Strategy
Chapter 3: Directing the Brand
Chapter 4: Receiving the Brand
Chapter 5: Brand Identity and Brand Elements
Chapter 6: Brand Experience
Chapter 7: Brand Communications
Chapter 8: Digital Brand Management
Chapter 9: Brand Value
Chapter 10: Brand Innovation
Chapter 11: Brand Types and Extensions
Chapter 12: Brand Architecture
Chapter 13: Internal Branding
Chapter 14: Performance and Measurement
Chapter 15: Global Brand Management
Chapter 16: Small Business Branding
About the Author
Terry Sullivan
Terry Sullivan has more than 30 years of experience as a corporate executive, entrepreneur, consultant, and professor. He is the founder and president of Strategic Glue, a marketing consultancy based in St. Louis, Missouri.
With 14 years of higher education experience, Terry serves as an assistant and adjunct professor in the School of Communications and the School of Business at Webster University. He has authored three Stukent courseware titles, including “Marketing Management Today,” “Brand Management & Strategy” and the “International Marketing” courseware.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Brand Management & Strategy” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
