The Stukent Market Research Simternship
A complete theory-to-practice learning solution
The Stukent® Market Research Simternship® puts your students in the role of a market research analyst. Students complete an entire research project from start to finish, analyzing focus groups, crafting moderator guides, designing surveys, and presenting actionable findings. This hands-on experience builds resume-worthy skills while saving you grading time with auto-graded assessments. Combine the Market Research Simternship with the comprehensive “Business Research Essentials” courseware to bridge the gap between academic theory and real-world business applications.
Turn students into professionals with a Simternship
Each round mirrors the market research process, helping students build essential skills with every round. This hands-on approach ensures they experience the research workflow from concept to conclusion.
Simulations are a great way to bring concepts to life because, in my experience, theory is often lost on students and the simulations help them [bring] theory into practical applications. I also encourage faculty to incorporate simulations into curriculum as a way of bridging the gap that is often found between reading and quizzes and discussions and assignments, especially in classes that do not have a service learning component or real clients.
Rebecca Cooney, Educator, Washington State University
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What’s in a Simternship round?
Each round reinforces key business concepts through applied, scenario-based learning. Curious to see how the Simternship works? Take a guided tour of a round!
Beyond Traditional Learning
This problem-focused courseware moves students past theory into practical application. Students learn to collect, analyze, and apply data to solve actual business challenges, connecting research methods directly to strategic decision-making for immediate real-world relevance.
This courseware features ready-to-use activities, current industry examples, and yearly content updates to keep your course relevant and students actively engaged.
We created the ‘Business Research Essentials’ courseware because we saw a need for a research book that focuses on leadership and the research tools [students] need to succeed.
Steven Stromp, Author, Davenport University
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Explore the table of contents
Prepare your students with the research skills they need to succeed in the business world — from research methodologies and data interpretation techniques to practical applications that convert findings into strategic business solutions.
Chapter 1: Introduction to Business Research
Chapter 2: Business Intelligence
Chapter 3: Qualitative Primary Research
Chapter 4: Survey Research
Chapter 5: Data Analysis
Chapter 6: Data Visualization and Reporting
Chapter 7: Financial Perspective
Chapter 8: Customer Perspective
Chapter 9: Internal Process Perspective
Chapter 10: Learning and Growth Perspective
Chapter 11: Product Research
Chapter 12: Marketing Research
See how easy it is to teach your next course with the “Business Research Essentials” courseware.
About the Authors
Steven Stromp, MBA
Steven Stromp brings over 20 years of market research expertise across healthcare, consumer goods, automotive, and education sectors. As Executive Director of Market Intelligence at Davenport University, he provides strategic insights for institutional decision-making and program development. Steven’s background includes leading research at Spectrum Health and managing projects for major clients such as Kellogg's, General Motors, and Miller Brewing Company. Steven holds an MBA in strategic management and teaches marketing and research courses.
Kathy Aboufadel, Ph.D.
Donald Kelly is a global sales trainer, speaker, and host of The Sales Evangelist podcast. A former top-performing tech sales representative, Donald now trains sellers and teams at companies such as VMware, Citi, and New York Life, and teaches sales as an adjunct professor at BYU–Idaho. His podcast reaches listeners in over 155 countries and has been featured by “Forbes, Inc.,” and “Entrepreneur.” Donald’s mission is to help sellers build confidence, close more deals, and do BIG things in sales.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Business Research Essentials” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
