Teach statistical concepts through real data and hands‑on practice
“Introductory Business Statistics” gives you everything you need to teach essential statistical concepts in a business context. Students will learn how to collect, analyze, and interpret data and build the critical thinking skills they will need in today’s workplace. With engaging video content, hands-on assignments, and real-time data interaction, this courseware helps students understand how statistics support smart decision-making in business.
Preview
Explore the table of contents
This courseware guides learners from the basics of why statistics matter in business to advanced topics, including confidence intervals and hypothesis testing. Each chapter builds on the last, guiding students step-by-step through the statistical methods and mindset needed in today’s business world.
Chapter 1: Why Statistics Is So Important in Business
Chapter 2: Data Collection in Business
Chapter 3: Summarizing Data with Descriptive Statistics
Chapter 4: Organizing Data with Charts and Graphs
Chapter 5: Correlation and Regression
Chapter 6: Probability and Independence
Chapter 7: The Normal Distribution
Chapter 8: The Binomial Distribution
Chapter 9: The Sampling Distribution of the Sample Mean
Chapter 10: Confidence Intervals for the Population Mean
Chapter 11: Hypothesis Tests for the Population Mean
Chapter 12: The t-Distribution: When Sigma Is Unknown
Chapter 13: Hypothesis Tests and Confidence Intervals for Population Proportions
Chapter 14: Using Statistics Correctly and Ethically as a Business Leader
See how easy it is to teach your next course with the “E-Commerce: Essentials of Online Business” courseware.
About the Author
Deborah Rumsey, Ph.D.
Dr. Deborah Rumsey is a Teaching Professor of Statistics at The Ohio State University and a Fellow of the American Statistical Association. She’s also a founding member of CAUSE (Consortium for the Advancement of Undergraduate Statistics Education) and a four-time program chair for USCOTS (United States Conference on Teaching Statistics).
A well-known author in the field, Dr. Rumsey has written several titles in the For Dummies series, including “Statistics for Dummies,” “Probability for Dummies,” and “Statistics Workbook for Dummies,” with global reach and translations in multiple languages.
She has taught over 80,000 students and currently coordinates Ohio State’s large-scale business statistics course for undergraduate business majors. Her academic work focuses on statistics education, particularly student learning, faculty support, and classroom design. When she’s not teaching, she enjoys fishing, traveling, and spending time on her family's farm.
About the Author
Kythrie Silva
Kythrie Silva brings more than 25 years of experience in higher education and corporate learning to the table. While at The Ohio State University, she partnered with the statistics department to help faculty redesign courses, integrate technology, and create engaging, learner-focused environments.
Today, she leads a global team of instructional designers at Cardinal Health, a Fortune 15 healthcare company. Her team supports enterprise-wide learning, ranging from leadership and clinical education to finance, sales, and employee development, and is behind several Brandon Hall award-winning programs.
Kythrie’s work focuses on the intersection of design thinking, user experience, and measurable performance outcomes. Outside of work, she enjoys crafting, reading, traveling, and spending time with her family.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Introduction to Business Statistics” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
