The Stukent Content Marketing Simternship
Develop your students’ content marketing expertise through hands-on, work-integrated learning
In this immersive simulation, students will step into the role of a content marketing manager for Buhi Supply Co. Across 10 interactive rounds, students will take charge of every stage of a digital campaign, including creating blogs and videos, selecting channels, and analyzing performance data.
Pair the simulation with the “Content Marketing Strategies” courseware to help students connect theory to practical decision-making in the workplace.
Help students move from classroom concepts to career confidence
The Stukent® Content Marketing Simternship® connects core marketing theory to real-world tasks, helping your students gain practical experience with professional tools and strategies. Each round helps students build in-demand skills for a competitive job market.
This simulation has brought the connection to in-class and hands-on learning to my fingertips. It makes you feel like you are actually running a marketing campaign with real products.
Jeffery P., Student
Preview
What’s in a Simternship round?
Curious to see how the Simternship works? Take a look at how each round strengthens core content marketing principles.
Nick Mattar, MBA
The “Content Marketing Strategies” courseware
Go beyond traditional learning materials
Deliver a comprehensive curriculum with dynamic, engaging material that prepares students to plan, create, and distribute high-performing content. The courseware covers SEO fundamentals through email marketing mastery, establishing an essential knowledge base required for professional readiness.
Content marketing principles apply far beyond content creation. Students who use this courseware will be ready for a role in communications, PR, social media, or almost any other digital marketing position.
Nick Mattar, Author, “Content Marketing Strategies”
Preview
Explore the table of contents
The “Content Marketing Strategies” courseware covers content marketing fundamentals, creation techniques, distribution strategies, SEO, analytics, and business applications for comprehensive digital marketing expertise.
Chapter 1: What is Content Marketing
Chapter 2: Content and Its Different Forms
Chapter 3: Marketing Principles
Chapter 4: Blogging: Writing For The Web
Chapter 5: Video Content
Chapter 6: Podcasts and Other Audio Content
Chapter 7: Visual Content
Chapter 8: Events, Downloads, and More
Chapter 9: Selecting a Social Media Platform
Chapter 10: Sharing Content on Social Media
Chapter 11: Search Engine Optimization
Chapter 12: List Building and Email Marketing
Chapter 13: Refreshing Older Content
Chapter 14: Content Marketing Analytics
Chapter 15: Online Advertising
Chapter 16: The Business of Content Marketing
See how easy it is to teach your next course with the “Content Marketing Strategies” courseware.
About the Author
Nick Mattar, MBA
Nick began his journey in content marketing in high school, experimenting with his Myspace profile. Today, he teaches digital marketing at universities across the United States and is the founder of Digital Detroit, a Michigan-based digital marketing training company. He holds an MBA from Wayne State University and a bachelor’s degree in English and Communications from the University of Michigan. Based in Southeast Michigan with his wife and two sons, Nick enjoys basketball and regularly shares digital marketing insights through his blog.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Content Marketing Strategies” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
