The Stukent Crisis Communication Simternship
Teach strategy, leadership, and real-world decision making
Turn classroom concepts into career-ready experience with a Simternship! The Stukent® Crisis Communication Simternship® places your students in the role of a crisis communication account executive for a simulated communications agency. Over eight immersive rounds, they’ll apply preemptive communication strategies, make high-stakes decisions about communication channels and messaging, and recommend process improvements to rebuild trust and prevent future crises.
Pair the simulation with the “Crisis Communication” courseware to give your students a fully aligned learning experience.
Build your students’ skills with a Simternship
Help your students develop real-world communication skills and lead crisis responses across all major communication channels.
[I] proudly completed the Stukent Crisis Communication Simternship! Over the course of this immersive program, I sharpened my crisis management, strategic communication, media relations, and social media agility skills. Grateful to the Stukent team for this enriching experience!
Heather S., Student
Preview
What’s in a Simternship Round?
Each round asks students to apply what they’ve learned to real-world crisis communication scenarios. Curious to see how the Simternship works? Take a guided tour of a round!
Dr. Shelley Wigley
The “Crisis Communication” courseware
Strategic tools for tomorrow’s brand leaders
Help your students build the skills they need to lead through uncertainty. The "Crisis Communication" courseware combines current PR theory with practical strategies for navigating every stage of a crisis. With real-world examples, ready-to-use classroom activities, and annual updates, it’s a course designed to keep students engaged and your content up to date.
Stukent has been helping me develop and grow strong business skills. The hands-on, yet challenging tasks align with my coursework and help me apply everything I need to know.
Indi E., Student, Washington State University
Preview
Explore the table of contents
Help students build a comprehensive understanding of today’s PR landscape with courseware that connects core communication concepts to advanced strategic thinking.
Chapter 1: What Is a Crisis?
Chapter 2: Crisis Ethics
Chapter 3: Communicating Before a Crisis
Chapter 4: Issues and Risk
Chapter 5: The Crisis Communication Plan
Chapter 6: Spokesperson Training
Chapter 7: Understanding the Media
Chapter 8: Crises and Social Media
Chapter 9: Excellence Theory
Chapter 10: Corporate Apologia
Chapter 11: Image Repair
Chapter 12: Situational Crisis Communication Theory
Chapter 13: Discourse of Renewal Theory
Chapter 14: Crisis Evaluation
About the Author
Dr. Shelley Wigley
Dr. Shelley Wigley is an associate professor of communication at the University of Texas at Arlington, where she teaches graduate and undergraduate courses in crisis communication, persuasion, and public relations. With over a decade of industry experience in media training, media relations, and crisis preparedness, she brings a practical lens to every classroom. A former newspaper and broadcast journalist, Shelley’s research centers on crisis communication, media strategy, and the evolving role of social media. She is the author or coauthor of 23 peer-reviewed journal articles and three book chapters.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Crisis Communication” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
