The Stukent Digital Marketing Simternship
Turn today’s students into tomorrow’s digital marketing professionals
Transform classroom concepts into real-world marketing experience! The Stukent® Digital Marketing Simternship® places your students in the role of a digital marketing specialist for a simulated e-commerce retailer. Over 10 immersive rounds, your students will select and optimize keywords, manage bids, analyze KPIs, improve landing pages, and so much more.
Pair the simulation with the “Digital Marketing Essentials” courseware to integrate strategy, application, and real-world scenarios in one cohesive learning experience.
Strengthen your students’ skills with a Simternship
Each Simternship round mirrors professional practice, giving students the hands-on experience they need to succeed in today’s competitive job market.
I am currently taking a digital marketing class, and the Stukent Digital Marketing Simternship is amazing. This product has brought in-class connections and hands-on learning to my fingertips. I have learned a lot and love logging on. The simulations make you feel like you are actually running a marketing campaign with real products.
Jeffery P., Student
Preview
What’s in a Simternship round?
In every round, students apply key digital marketing concepts to authentic business challenges. Curious to see how the Simternship works? Take a guided tour of a round!
Get more than a textbook
The “Digital Marketing Essentials” courseware deepens students’ understanding of core marketing concepts, including web design, on- and off-site SEO, analytics, paid advertising, web analytics, email marketing, and more. With turnkey activities, real-world examples, and annual updates, your course stays current while your students stay engaged.
The ‘Digital Marketing Essentials’ courseware [helps] students understand the elements of digital marketing, but the Stukent Digital Marketing Simternship really brings those elements to life by asking students to apply their new knowledge to a business in need.
Nick S., Professor, Midland University
Preview
Explore the table of contents
Give your students a comprehensive understanding of modern digital marketing strategies. In “Digital Marketing Essentials,” your students will explore how to build high-performing websites, optimize search and display campaigns, leverage analytics, manage reputation, and apply emerging tools such as AI to real-world marketing challenges.
Chapter 1: Digital Marketing Foundations
Chapter 2: Web Design (Desktop and Mobile)
Chapter 3: Analytics
Chapter 4: On-Site SEO
Chapter 5: Off-Site SEO
Chapter 6: Paid Search Marketing
Chapter 7: Display Advertising
Chapter 8: Email Marketing
Chapter 9: Social Media Strategy
Chapter 10: Social Media Platforms
Chapter 11: Online Reputation Management (ORM)
Chapter 12: Mobile Marketing
Chapter 13: Digital Strategy
Chapter 14: Artificial Intelligence for Digital Marketing
The “Digital Marketing Essentials” Video Lectures
Comprehensive, on-demand video resources
Flip your classroom with ease! The “Digital Marketing Essentials” Video Lectures contain 14 hours of video content from Dr. Jeff Larson, a professor of marketing at Brigham Young University. These video lectures complement the courseware, providing your students with additional support, instruction, and insights into course material.
See how easy it is to teach your next course with the “Digital Marketing Essentials” courseware.
About the Authors
Jeff Larson, Ph.D.
Jeff Larson is a professor of marketing at Brigham Young University, where he has taught courses in marketing research and internet marketing since 2007. He earned his master’s degree in applied economics and his Ph.D. in marketing from the Wharton School of Business at the University of Pennsylvania.
Stuart Draper
Stuart Draper is the founder of Stukent, Inc. and has taught and mentored hundreds of students as an adjunct faculty member at Brigham Young University–Idaho. Before launching Stukent, he founded the successful digital marketing agency Get Found First, where he trained dozens of students as interns and employees in online marketing.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Digital Marketing Essentials” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
