The Stukent Digital Marketing Analytics Simternship
Bring authentic, turnkey datasets into your classroom
Give your students the opportunity to think like analysts and solve real-world data challenges in a low-risk, simulated environment. The Stukent® Digital Marketing Analytics Simternship® puts students in the role of a digital marketing analyst at a simulated agency. Over 10 interactive rounds, students will interpret platform data, allocate budgets, run A/B tests, and optimize campaign performance across search, social, and display.
Pair the Simternship with the “Digital Marketing Analytics: Strategic Decision-making” courseware for a complete, skill-building learning experience.
Immerse students in authentic data analytics scenarios
Each round challenges students to interpret data, optimize performance, and make informed real-world marketing decisions — just like a professional analyst.
I'm thrilled to have honed my skills in strategically prioritizing digital marketing analytics projects from Stukent, utilizing digital tools and tactics to boost campaign performance, interpreting crucial metrics, and more. This experience has equipped me with the knowledge and tools to excel in the ever-evolving landscape of digital marketing.
Chirasanta S., Student, George Brown College
Preview
What’s in a Simternship round?
From A/B testing to budget allocation, each round challenges your students to solve real marketing challenges using authentic data. Curious to see how the Simternship works? Take a guided tour of a round!
Nathan David
The “Digital Marketing Analytics: Strategic Decision-making” courseware
A modern curriculum for tomorrow’s data-driven marketers
The “Digital Marketing Analytics: Strategic Decision-making” courseware introduces students to the strategy, tools, and decision-making frameworks used by modern marketers. Each chapter focuses on a key area of analytics — from SEO, paid media, GA4, to competitive research — and shows students how to evaluate performance and make smarter marketing decisions.
“To be a leading advertiser in this new age of digital marketing, you must invest in measuring the successes and failures of your marketing efforts. This [courseware] breaks down marketing analytics fundamentals with a pragmatic approach to solving real-world problems.”
Sara L., Student
Preview
Explore the table of contents
The “Digital Marketing Analytics: Strategic Decision-making” courseware provides your students with a structured look at core analytics concepts and processes.
Chapter 1: Digital Marketing Analytics
Chapter 2: Digital Consumer
Chapter 3: Digital Company
Chapter 4: Measurement Model
Chapter 5: Data-Driven Decisions
Chapter 6: Analyze
Chapter 7: Optimize
Chapter 8: Websites
Chapter 9: Organic Search
Chapter 10: Social Media
Chapter 11: Mobile Apps
Chapter 12: Email
Chapter 13: Paid Media
Chapter 14: Earned Media
Chapter 15: Competitive Research
See how easy it is to teach your next course with the “Digital Marketing Analytics: Strategic Decision-making” courseware.
About the Author
Nathan David
Nathan David is a marketing strategist and educator with experience at organizations like Nationwide Insurance and the Cleveland Clinic. As a faculty member at Cleveland State University and founder of Meta Impact, Nathan combines practical, agency-tested insights with a passion for education, bringing real-world value to every chapter and assignment.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Digital Marketing Analytics: Strategic Decision-making” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
