Dr. Kyle Allison
“E-Commerce: Essentials of Online Business” courseware
Help your students build skills to stand out in the job market
The “E-Commerce: Essentials of Online Business” courseware helps you equip students with the tools and knowledge they need to navigate today’s online economy. With turnkey activities, real-world examples, auto-graded chapter quizzes, and annual updates to the text, your course stays current while your students stay engaged.
I have been struggling for some time looking for e-commerce content for my course without reinventing the wheel. All the books I found were so outdated. … I really like the content of the text and the assignments are fun and relevant – exactly what I have been looking for!
Jennifer A., Educator, Western Wyoming Community College
Preview
Explore the table of contents
The “E-Commerce: Essentials of Online Business” courseware helps your students build a strong foundation in e-commerce by exploring infrastructure, analytics, marketing, CRM, and digital transformation.
Chapter 1: E-Commerce Foundations
Chapter 2: Marketplace and Competition
Chapter 3: Software, Security, and Solutions
Chapter 4: The External Environment
Chapter 5: E-Commerce Analytics
Chapter 6: Online Customer Demand & Supply Chain
Chapter 7: Digital Marketing in the E-Commerce Arena
Chapter 8: E-Commerce CRM and Sales Management
Chapter 9: Customer Experience & Service
Chapter 10: Digital Transformation and Future Perspectives
See how easy it is to teach your next course with the “E-Commerce: Essentials of Online Business” courseware.
About the Author
Dr. Kyle Allison
Dr. Kyle Allison — known as The Doctor of Digital Strategy — is a leading voice in digital marketing and e-commerce. With more than two decades of experience at organizations such as Best Buy, Dick’s Sporting Goods, Dickies, and the Army & Air Force Exchange Service, Dr. Allison brings both industry expertise and academic rigor to his teaching and writing. He has held C-level roles, guided B2B and B2C strategy, and mentored the next generation of professionals as a respected professor and doctoral chair. His work blends theory with practice, preparing students to excel in the ever-changing world of digital business.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “E-Commerce Essentials of Online Business” courseware contains robust instructional resources for educators and students. Best of all, the Stukent® team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
