The Email Marketing Simternship
Bridge the gap between theory and practice
Turn classroom concepts into career-ready experience with a Simternship®! The Email Marketing Simternship places your students in the role of an email marketing strategist for a simulated e-commerce retailer. Over eight immersive rounds, your students will select high-performing emails, organize them into effective sequences, and schedule campaigns to maximize their impact.
Pair the simulation with the “Email Marketing” courseware to give your students the knowledge and experience they need for their future careers.
Build students’ skills with a Simternship
Each round mirrors professional practice, giving students the hands-on experience they need to thrive in today’s competitive job market.
Transitioning to Stukent has been something that the students get value out of. I always have students say, ‘Oh, I can talk about this in an interview.’ It really gives them the opportunity to do it instead of me telling them how to do it.
Heather S., Educator, South Dakota State University
Preview
What’s in a Simternship Round?
Each round asks students to apply what they’ve learned to real-world email marketing scenarios. Curious to see how the Simternship works? Take a guided tour of a round!
Get more than a textbook
The “Email Marketing” courseware deepens students’ understanding of core marketing concepts, including the types and uses of email messages, lead generation, automation best practices, campaign metrics, and strategies for integrating email with blogs and social media. With turnkey activities, real-world examples, and annual updates, your course stays current while your students stay engaged.
Stukent has been helping me develop and grow strong business skills. The hands-on, yet challenging tasks align with my coursework and help me apply everything I need to know.
Indi E., Student, Washington State University
Preview
Explore the table of contents
Provide your students with a comprehensive understanding of modern email marketing strategies. Your students will learn to plan, launch, and refine campaigns using industry tools and real-world techniques and walk away ready to deliver results.
Chapter 1: Introduction to Email Marketing
Chapter 2: Designing an Effective Email Message
Chapter 3: Lead Generation
Chapter 4: Third-Party Software for Email Marketing
Chapter 5: Understanding Spam
Chapter 6: Email Automation
Chapter 7: Measuring Email Performance
Chapter 8: Social Media
Chapter 9: Blogs and Landing Pages
Chapter 10: Email Marketing Blunders and Successes
See how easy it is to teach your next course with the “Email Marketing” courseware.
About the Authors
John Fogli
John Fogli is a professor at Diablo Valley College and the former owner of Sentenium, where he led international research projects for Fortune 100 clients. With deep expertise in survey design, email strategy, and market research, he brings a practical, data-driven perspective to the courseware. He earned his Bachelor’s degree from the University of California, Berkeley, and an MBA from the University of San Francisco.
Suren Dias
Suren Dias is Managing Director at Avanka, a global technology firm. With a background in omni-channel marketing, automation, and international business, he provides students with real-world insight into the evolving landscape of digital marketing.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Email Marketing” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
