The Stukent Entrepreneurship Simternship
Help students experience the start-up journey from the ground up
Give your students the opportunity to build, pitch, and grow a business without real-world risk. The Stukent® Entrepreneurship Simternship® allows your students to launch a simulated business in a low-risk environment. Over 10 interactive rounds, they'll make key business decisions, conduct market research, manage budgets, hire employees, and pitch to investors.
Pair the Simternship with the “Entrepreneurship” courseware for a complete, work-integrated learning experience.
Help your students build marketable business skills
Every interaction sharpens a core entrepreneurial skill, building confidence, strategy, and start-up instincts along the way.
Stukent academic materials are head and shoulders above the competition. The texts are relevant, updated, and concise with the perfect balance of depth and readability. The students actually READ it!
Brad Zima, Instructor, Northeast Wisconsin Technical College
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What’s in a Simternship round?
Each round challenges students to apply what they’ve learned in realistic start-up scenarios, turning theory into action. Want to see it in action? Take a guided tour of a Simternship round.
Connect course concepts to real entrepreneurial skills
The “Entrepreneurship” courseware offers a comprehensive, career-focused introduction to launching and growing a business. Each chapter covers a key phase of the start-up journey, such as identifying a market opportunity, building a brand, managing finances, and scaling operations.
You'll also get a full suite of ready-made resources to support your course, including lesson plans, lecture slide decks, auto-graded quizzes, engaging videos, and a sample course calendar.
Preview
Explore the table of contents
The “Entrepreneurship” courseware provides your students with a structured, step-by-step look at the entrepreneurial process. Each chapter introduces essential business concepts in a clear, accessible format, helping students build confidence as they move from idea to execution.
Chapter 1: Developing the Entrepreneurship Mindset
Chapter 2: Understanding Start-Up Decisions
Chapter 3: Building a Brand
Chapter 4: Legitimizing Your Business
Chapter 5: Building Value Within a Brand
Chapter 6: Marketing and Selling Your Brand
Chapter 7: Managing Your Business
Chapter 8: Managing Your Business Finances
Chapter 9: Expanding Your Business
Chapter 10: Analyzing Business Success
See how easy it is to teach your next course with the “Entrepreneurship” courseware.
About the Authors
Jen Riley, Ph.D.
Dr. Jen Riley is a marketing professor at Vanderbilt University who specializes in entrepreneurship, marketing technology, and professional sales. Her research focuses on marketing technology, professional sales, and marketing education practices. An award-winning entrepreneur and consultant, she guides students, supports clients, and seeks innovative ways to engage audiences and nurture student passions.
Stuart Draper
Stuart Draper is the founder of Stukent and a former adjunct faculty member at Brigham Young University–Idaho. Before launching Stukent, he built and ran the digital marketing agency Get Found First. He’s hired, trained, and mentored dozens of students, bringing real-world marketing experience straight into the classroom.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Entrepreneurship” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
