The Stukent Intro to Business Simternship
Two powerful business resources, one seamless learning experience
Put your students at the center of real-world business challenges! The Stukent® Intro to Business Simternship® asks your students to enter a rotational program at a simulated e-commerce company. Over the course of 16 rounds, your students will explore roles in HR, finance, marketing, sales, and supply chain, which helps them develop a comprehensive understanding of how each role impacts a business. Pair the simulation with the “Introduction to Business” courseware for a streamlined, engaging experience that builds hard and soft skills.
Turn students into professionals with a Simternship
Each round mirrors professional practice, giving students the hands-on experience they need to thrive in today’s business world.
Stukent has been helping me develop and grow strong business skills. Giving me fun, hands-on, and challenging tasks that follow along with what I am learning in the classroom really helps me comprehend everything that I need to know.
Indi E., Student, Washington State University
Preview
What’s in a Simternship round?
Each round reinforces key business concepts through applied, scenario-based learning. Curious to see how the Simternship works? Take a guided tour of a round!
Put classroom concepts into professional contexts
The “Introduction to Business” courseware helps you teach students how businesses function, adapt, and thrive in today’s world. From turnkey activities to real-world examples, this courseware keeps your classroom relevant and engaging.
The 'Introduction to Business' courseware was wonderful because it's a general education class and these are students who are considering maybe changing their major, maybe thinking about a minor, and then they get to see all aspects of the different fields of business and the simulation guides them through that as well to give them an idea of what might be expected of people in those roles. So, I had a number of students change their major and maybe even add a minor when I taught that as a class.
Lisa Kuhlman, Instructor, Southern Adventist University
Preview
Explore the table of contents
Provide your students with a comprehensive understanding of foundational business strategies. From hiring and supply chain management to marketing, finance, and leadership, your students will explore how companies operate, compete, and grow.
Chapter 1: What Is a Business?
Chapter 2: Thriving in Business
Chapter 3: Communicating in Business
Chapter 4: Hiring and Retaining People
Chapter 5: Competing with Operations Management
Chapter 6: Building a Strong Supply Chain
Chapter 7: Selling Value
Chapter 8: Marketing the Business
Chapter 9: Setting and Maintaining a Digital Presence
Chapter 10: Accounting the Business Value
Chapter 11: Financing the Business
Chapter 12: Managing and Leading for Success
Chapter 13: Understanding the Economy
Chapter 14: Leading with Information Systems
See how easy it is to teach your next course with the “Introduction to Business” courseware.
About the Authors
Laura Muñoz, Ph.D.
Dr. Laura Muñoz is an award-winning author and Associate Professor of Marketing at the University of Dallas. With more than 15 years of experience teaching marketing, entrepreneurship, and professional selling, she is also an international speaker and consultant to businesses and universities.
Dr. Muñoz earned her Ph.D. in Business Administration from the University of Texas-Pan American (now UT-Rio Grande Valley) and has completed executive education programs at Harvard Business School and Harvard Law School.
Her research has been published in top journals, including the Journal of Business and Industrial Marketing, Journal of Marketing Education, and Journal of Personal Selling and Sales Management. Her accolades include multiple Best Paper awards from the Society for Marketing Advances, as well as recognition for outstanding research, engagement, and service at the University of Dallas and national conferences.
Rich Miller, Ph.D.
Dr. Rich Miller is an award-winning author and Associate Professor of Operations Management at the University of Dallas. He brings nearly 20 years of teaching experience across subjects like statistics, operations, lean systems, and supply chain management.
Before earning his Doctorate in Business Administration from Cleveland State University, Dr. Miller held engineering roles with Tier 1 suppliers to Honda, Toyota, Ford, and General Motors — experience that continues to inform his teaching.
His research has been published in top journals, including the Journal of Business and Industrial Marketing, Journal of Management Education, and Operations Management Education Review. His work has earned multiple honors, including the Fritz Roethlisberger Award for Best Paper in the Journal of Management Education and the Haggerty Teaching Award at the University of Dallas.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Introduction to Business” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
