The Stukent Market Research Simternship
Bring qualitative and quantitative research to life
The Market Research Simternship® provides an engaging and practical way for students to experience both qualitative and quantitative research. Students take on the role of a research analyst at Reynolds Research. Throughout 12 rounds, they engage in activities such as analyzing RFPs, interacting with focus group data, constructing surveys, writing moderators’ guides, and coding open-ended responses.
Pair the simulation with the “Market Research” courseware to help students connect theory to practical decision-making in the workplace.
Build students’ skills with a Simternship
With each round simulating a real-world workplace scenario, students gain the practical experience needed to succeed in the job market.
I learned so much more about marketing research in a fun and interesting way. Being able to use the [Simternship] examples put me in a firsthand research experience.
Student, Coastal Carolina University
Preview
What’s in a Simternship round?
Each round asks students to apply their knowledge to real-world research scenarios. Interested in how the process works? Take a guided tour of a typical round.
Steven Stromp, MBA
The “Market Research Essentials” courseware
Modern content meets fundamental concepts
Equip your students with a solid foundation in research skills through the “Market Research Essentials" courseware. Covering qualitative and quantitative research, sampling, data analysis, and reporting, this resource offers essential tools for mastering the foundations of the field.
Featuring turnkey activities, real-world examples, and annual updates, your course stays relevant while your students stay engaged.
For students going into the workforce, you can use what you've learned in the courseware on your resume, whether it be the simulation or the course project included in the courseware. If you show those learning outcomes in an interview, … you'd have a good shot at the job.
Steven Stromp, Author
Preview
Explore the table of contents
Equip your students with the essential market research skills they need to succeed in business. This courseware offers a clear path from basic concepts to career-ready abilities, including research purposes, objectives, data leverage, qualitative and quantitative techniques, sampling strategies, data analysis, and other essential topics.
Chapter 1: The Purpose of Market Research
Chapter 2: Defining the Research Objective
Chapter 3: Internal Secondary Research
Chapter 4: External Secondary Research
Chapter 5: Qualitative Primary Research: Design and Application
Chapter 6: Quantitative Primary Research Design
Chapter 7: Quantitative Primary Research Application
Chapter 8: Sampling Techniques
Chapter 9: Fielding Studies
Chapter 10: Descriptive Data Analysis
Chapter 11: Inferential Data Analysis
Chapter 12: Communicating Results
See how easy it is to teach your next course with the “Market Research Essentials” courseware.
About the Author
Steven Stromp, MBA
With over 20 years of market research expertise, Steven Stromp has made significant contributions across various industries, including healthcare, consumer packaged goods, automotive, and higher education. He managed patient and staff satisfaction research at Spectrum Health, among the top five largest health systems in the U.S.
Currently, as the Executive Director of Market Intelligence at Davenport University, Steven provides insights into the higher education landscape to drive strategic decisions. He also teaches courses on marketing foundations, business research, and marketing research. His experience with renowned companies like Kellogg’s, Tropicana, and General Motors, combined with his academic role, ensures that this courseware is both credible and career-focused.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Market Research Essentials” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
