The Stukent Marketing Management Simternship
Prepare students to lead campaigns, manage budgets, and drive results
In the Marketing Management Simternship®, students take on the responsibilities of a marketing director at Buhi Supply Co., a simulated online retail company. Across eight interactive sessions, they'll rebrand products, refine merchandising approaches, and oversee promotional spending.
Pair the simulation with the “Marketing Management” courseware to help students connect theory to practical decision-making in the workplace.
Help students master essential marketing skills
Develop students' abilities in marketing strategy, budgeting, communication, and brand management through hands-on, simulated learning experiences that prepare them for the workforce.
This experience has been instrumental in honing my skills and expertise in marketing, and I'm eager to apply these learnings in real-world scenarios.
Anonymous Student, Cal State Long Beach
Preview
What’s in a Simternship round?
Take a look at how students navigate real-world brand challenges and make strategic marketing decisions in the Marketing Management Simternship.
Terry Sullivan
The “Marketing Management" courseware
Give your students a competitive edge in the job market
The “Marketing Management” courseware covers foundational concepts such as market segmentation, brand positioning, pricing strategies, and integrated marketing communications. Your students will develop expertise in strategic planning and performance measurement, and you’ll keep your course current with annual course updates.
In the real world, we try to get marketers to think from a customer perspective and a company perspective. The approach in the Marketing Management Bundle does just that — it’s a different approach for students, one that’s not only useful but engaging for them as well.
Terry Sullivan, Author
Preview
Explore the table of contents
The “Marketing Management” courseware helps students build a strong foundation in strategic planning, market analysis, and organizational decision-making, enabling them to confidently manage and optimize marketing performance in real-world environments.
Chapter 1: The Art and Science of Marketing
Chapter 2: Branding from the Customer Perspective
Chapter 3: Branding from the Company Perspective
Chapter 4: Customers from the Customer Perspective
Chapter 5: Customers from the Company Perspective
Chapter 6: Products from the Customer Perspective
Chapter 7: Products from the Company Perspective
Chapter 8: Communications from the Customer Perspective
Chapter 9: Communications from the Company Perspective
Chapter 10: Technology from the Customer Perspective
Chapter 11: Technology from the Company Perspective
See how easy it is to teach your next course with the "Marketing Management” courseware.
About the Author
Terry Sullivan
Terry Sullivan brings over 30 years of experience as a corporate executive, entrepreneur, marketing consultant, and educator to his courseware development. As founder of Strategic Glue and assistant professor at Webster University's School of Business and School of Communications, Terry has worked with hundreds of businesses while teaching courses in digital marketing, advertising research, and strategic communications. Terry is also the author of "Six To Fix: Six Strategic Areas of Marketing to Grow a More Valuable Small Business" and applies real-world insights throughout his educational materials.
See how easy it is to add experiential learning to your course with the “Marketing Management” courseware.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Marketing Management” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
