The Stukent Marketing Principles Simternship
Turn today’s students into tomorrow’s marketing professionals
Help your students connect marketing concepts to career-ready experience! The Stukent® Marketing Principles Simternship® immerses your students in the day-to-day operations of a product marketing manager at Buhi Supply Co., a simulated e-commerce retailer. Over seven rounds, your students will gain experience building a go-to-market strategy, conducting market research, managing ad spend, and so much more.
Pair the simulation with the “Modern Marketing Principles” courseware to give your students a fully aligned learning experience.
Build your students’ skills with a Simternship
Each round mirrors professional practice, giving students the hands-on experience they need to thrive in today’s competitive job market.
This is my first semester using [the Stukent Marketing Principles Simternship] in my Marketing 241 class. This is what education has needed — especially in marketing — for some time. It’s the closest thing to a real-world application of marketing principles [on the market] … nothing but great things to say about it.
Ryan Bennion, Instructor, BYU-Idaho
Preview
What’s in a Simternship round?
Each round asks students to apply what they’ve learned to real-world marketing scenarios. Curious to see how the Simternship works? Take a guided tour of a round!
Foster student engagement and build marketable skills
The “Modern Marketing Principles” courseware helps you teach foundational marketing concepts with clarity, structure, and career-relevant contexts. Your students will explore everything from buyer behavior and branding to social media, SEO, and analytics, and walk away with a complete understanding of the modern marketing mix.
With turnkey activities, real-world examples, and annual updates, your course stays current while your students stay engaged.
We switched over to the ‘Modern Marketing Principles’ textbook and the Video Case Studies last semester. The appeal for me was the video case studies and how they allowed students to participate in "real-world" marketing experiences where they used creative thinking to solve problems. I was very excited about this learning experience.
Paula Waldruff, Professor, North Central State College
Preview
Explore the table of contents
Provide your students with the marketing skills they need to thrive in today’s dynamic, fast-paced marketing industry. With coverage of strategy, analytics, digital tools, and buyer behavior, students will gain the knowledge and confidence to plan, launch, and optimize real-world marketing efforts.
Chapter 1: Introduction to Marketing
Chapter 2: Marketing Research
Chapter 3: Segmentation and Target Marketing
Chapter 4: Positioning
Chapter 5: The Buyer Behavior Process
Chapter 6: Introduction to Product Management
Chapter 7: Services Marketing
Chapter 8: Brands and Brand Management
Chapter 9: Retail
Chapter 10: Pricing Products and Services
Chapter 11: Promotions Overview and Focus on Advertising
Chapter 12: Digital Marketing and SEO
Chapter 13: Social Media Marketing
Chapter 14: Distributing Products
Chapter 15: The Marketing Environment
Chapter 16: The Marketing Plan and Analytics Process
Chapter 17: International Marketing
Comprehensive, On-Demand Video Resources
The “Modern Marketing Principles” Video Case Studies
Flip your classroom with ease! The “Modern Marketing Principles” Video Case Studies bring real-world marketing challenges into your course. These video case studies pair with the courseware, giving your students an engaging way to apply concepts in the textbook to real-world scenarios.
See how easy it is to teach your next course with the “Modern Marketing Principles” courseware.
About the Authors
Kinda Wilson
Kinda Wilson is a marketing instructor at the Oklahoma State University Spears School of Business and at CIMBA Italy. Her experience spans corporate marketing, nonprofit work, and founding start-ups, bringing diverse industry insight into the classroom. She is the author of “Modern Marketing Principles” and creator of interactive case simulations used by universities worldwide. A passionate educator, Kinda has been recognized with the 2021 Spears School of Business Online Teaching Award and the 2017 Excellence in Teaching/Training Award from the United States Distance Learning Association (USDLA).
Jerry Rackley
Jerry Rackley is an assistant professor of professional practice and assistant department head for the School of Marketing and International Business at the Spears School of Business, Oklahoma State University. With 40 years of marketing experience across global corporations and start-ups, he brings a practical, real-world perspective to the classroom. In addition to teaching, he continues to consult with organizations on marketing strategy and analytics. Jerry is the author of “Marketing Analytics Roadmap: Methods, Metrics, and Tools,” and coauthor of “Modern Marketing Principles” and “Services and Experience Marketing.”
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Modern Marketing Principles” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
