The Stukent NIL Simternship
Help your students master NIL brand management
Immerse your students in real-world NIL experiences! In the NIL Simternship®, students become brand consultants at Julian Communications Agency, working directly with student-athlete clients to build their personal brands and capitalize on NIL opportunities. From creating social media content strategies to structuring and negotiating sponsorship deals, students develop skills they can immediately apply to their careers. Combine the simulation with the "Name, Image & Likeness" courseware to bridge the gap between classroom concepts and real-world brand management decisions.
Master NIL through real-world practice
Give your students the confidence to succeed in the NIL landscape through hands-on experience.
“I'm proud to share that I have received a Certificate of Completion for the NIL Simternship. This simulation gave me the opportunity to dive into real-world scenarios that student athletes face as they build and grow their personal brands. It was an amazing hands-on learning experience that truly opened my eyes to the complexities and opportunities in the NIL space.”
— Anonymous Student, Syracuse University
Preview
What’s in a Simternship round?
Every round presents students with the types of authentic NIL scenarios they'll face in their careers. Take a guided tour of one round!
Maribeth Kuzmeski, Ph.D.
The “Name, Image & Likeness” courseware
Take students beyond the basic textbook
Updated annually with over 100 instructor resources, the “Name, Image & Likeness” courseware equips students with the business skills to manage clients' or personal brands. Through brand audits, NIL planning calendars, and certification assessments, each chapter transforms concepts into practical strategies athletes can implement immediately.
Name, Image, and Likeness, personal branding, [and] being able to understand how to get yourself ready for entrepreneurial opportunities, is really important for universities to be able to attract those student athletes these days. To say. . . we also have a great program to help you take advantage of entrepreneurial opportunities. And that's where Name, Image, and Likeness, personal branding, and the courseware come in.
Maribeth Kuzmeski, Author and OSU Professor of Marketing
NIL Personal Branding Certification
Students who earn this certification can:
Measure and optimize social media engagement, including follower growth and performance trends
Conduct brand audits and define a clear positioning statement and brand hook
Identify target audiences and build detailed buyer personas
Evaluate NIL contracts and pursue opportunities aligned with personal strengths and goals
NIL Compliance Certification
Students who earn this certification can:
Navigate NCAA NIL rules, including state, conference, and international requirements
Determine when and how to participate in permissible NIL activities
Report NIL activities in compliance with institutional guidelines
Assess student-athlete compensation and the appropriate use of school trademarks and logos
Preview
Explore the table of contents
Prepare your student-athletes with the personal branding expertise they need to succeed in today's NIL landscape. The "Name, Image & Likeness" courseware gives students a thorough understanding of brand development, contract negotiation, and marketing strategies that turn athletic talent into sustainable business opportunities.
Chapter 1: Build Your Brand for NIL Opportunities
Chapter 2: Evaluate Your Brand
Chapter 3: Define Your Brand
Chapter 4: Your Entrepreneurial Opportunity
Chapter 5: Your Target Audiences
Chapter 6: Your Brand Differentiation
Chapter 7: Making Your Pitch
Chapter 8: Brand Presentation
Chapter 9: Content Creation for NIL Personal Branding
Chapter 10: Your Marketing Plan
Chapter 11: Your Brand beyond College
Discover how effortlessly you can teach your next course with the "Name, Image & Likeness" courseware.
About the Author
Maribeth Kuzmeski, Ph.D.
Professor, Oklahoma State University
Ph.D., Oklahoma State University | MBA, The George Washington Univesity | BA, Syracuse University
Dr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches several marketing courses, including Personal Branding: Name, Image & Likeness. Maribeth started The Brand Squad at OSU, a select group of business students certified to assist student-athletes with their NIL efforts. She brings a unique perspective and understanding of student-athletes to her career, as her son played Division I hockey, her nephew plays football at Wisconsin, and her nieces play Division I volleyball and soccer.
Additionally, Maribeth is the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. Maribeth has a BA from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a Ph.D. in Business Administration from Oklahoma State University.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Name, Image & Likeness” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
