Bradley George, Ph.D.
The “New Venture Creation” Courseware
Take students beyond the textbook
The “New Venture Creation” courseware allows students to explore their goals, test hypotheses, validate customers, and measure the potential of their business concepts. The courseware includes content-based assignments that connect theory with practice, helping students gain the confidence and skills to turn classroom insights into real-world impact.
Preview
Explore the table of contents
Prepare your students to succeed in today’s fast-moving entrepreneurial landscape with the “New Venture Creation” courseware. Students will move beyond the textbook and into the real world of business planning, including brainstorming methods, idea evaluation, revenue strategies, and beyond.
Chapter 1: Introduction to New Venture Creation
Chapter 2: Idea Generation
Chapter 3: Ideas vs. Opportunities
Chapter 4: Value Propositions and Customer Hypotheses
Chapter 5: Revenue Models
Chapter 6: Validating Customer and Concept
Chapter 7: Estimating Market Size
Chapter 8: Competitive Analysis
Chapter 9: Determining Resources
Chapter 10: Financial Viability
Chapter 11: Next Steps
See how easy it is to teach your next course with the “New Venture Creation” courseware.
About the Author
Bradley George, Ph.D.
Dr. Bradley George is an Associate Professor of Entrepreneurship at Babson College and faculty advisor for the Butler Launch Pad. His career spans engineering, executive education, and research in sustainability and strategy. A published scholar and founder of multiple businesses, Bradley has advised startups from family-run ventures to VC-backed firms across the globe.
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Always have the latest edition
The "New Venture Creation" courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
