The Stukent Personal Branding Simternship
Help your students build personal brands that get real-world results
Give your students hands-on experience with the opportunities — and challenges — of personal branding! The Stukent® Personal Branding Simternship® asks students to step into the role of a brand consultant for Julian Communications, a simulated advertising agency. Across seven rounds, students will help a rising influencer grow their brand, analyze brand performance, evaluate partnership proposals, craft professional messaging, and so much more. When paired with the “Personal Branding” courseware, the Simternship delivers a comprehensive, career-focused branding experience.
Build students’ skills with a Simternship
Each round of the Simternship challenges students to apply classroom concepts to professional branding scenarios.
The feedback that I get from [students] is, ‘This is great, I'm actually sitting in and acting out being a social media person or talking to clients in the personal branding [simulation].’ It really makes a big difference in how they retain the information.
— Traci Bitler, Professor, Rhodes State College
Karen Freberg, Ph.D.
The “Personal Branding” courseware
Courseware that connects brand identity, communication, and career strategy
Prepare your students for professional success with the “Personal Branding” courseware, which covers foundational skills such as strategic communication, brand voice development, ethical decision-making, and relationship management. Students will explore how to align personal branding with career goals, navigate challenges such as cancel culture, and maintain a consistent brand identity across various materials, including resumes, portfolios, and more.
With turnkey activities, real-world examples, and annual updates, your course stays current while your students stay engaged.
Preview
Explore the table of contents
Equip your students with the marketing skills they need to thrive in today’s dynamic, fast-paced business world. The “Personal Branding” courseware provides students with a comprehensive understanding of brand identity, professional communication, networking, ethics, and strategic career planning — skills they’ll use in the classroom and in their careers.
Chapter 1: What Is Personal Branding?
Chapter 2: Perspectives on Personal Branding
Chapter 3: Building a Career on Personal Branding
Chapter 4: Challenges
Chapter 5: Finding Your Brand Voice and Presence
Chapter 6: Strategic Planning
Chapter 7: Science and Art of Networking
Chapter 8: Relationships and Brand Partnerships
Chapter 9: Ethics and Professionalism
Chapter 10: Measuring Success, Progress, and Improvements
Chapter 11: Resumes, Portfolios, Interviews, and Future Directions
See how easy it is to teach your next course with the “Personal Branding” courseware.
About the Author
Karen Freberg, Ph.D.
Karen Freberg (@kfreberg) is an Associate Professor of Strategic Communications at the University of Louisville, where she teaches and researches topics such as social media strategy, public relations, and crisis communication. She has consulted with major brands including Hootsuite, General Motors, Facebook, Adobe, Chipotle, and the Breeders’ Cup. With deep experience in both industry and academia, Karen brings a unique, real-world perspective to her role as the author of “Personal Branding: A Blueprint for Professional Success."
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Personal Branding” courseware contains robust resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
