Linda Burkley, APR
The “PR Writing: Style & Strategy” courseware
Help students build the PR skills they need to stand out in the job market
Prepare your students to be job-ready PR professionals with the “PR Writing: Style and Strategy” courseware! Designed for intermediate-level courses, this courseware covers a range of topics, including pitching and press releases, web writing, and editorial planning, while bridging writing fundamentals with strategic communication practices. To help you save time, the courseware includes a comprehensive suite of ready-to-use teaching materials, including engaging assignments, auto-graded chapter quizzes, midterm and final exams, lecture slides, lesson plans, and more.
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Explore the table of contents
Equip your students with the writing, strategy, and critical-thinking skills they need to succeed in today’s fast-paced PR industry. Each chapter blends foundational theory with practical application to help students write — and think — like professionals.
Chapter 1: Do I Have to Like People to Work in Public Relations?
Chapter 2: Letter of the Law
Chapter 3: The Style of AP Style
Chapter 4: The News Release
Chapter 5: The Pitch
Chapter 6: Feature Stories
Chapter 7: Writing for the Ear
Chapter 8: Social Media
Chapter 9: Web Content
Chapter 10: Brochures, Newsletters, and Flyers
Chapter 11: Persuasive Writing
Chapter 12: Campaign Strategies
About the Author
Linda Burkley, APR
Linda Burkley is a full-time lecturer in public relations at Susquehanna University and president of Ardis Communications, a boutique firm that provides strategic campaign development, media coaching, and communications training for small businesses and nonprofit organizations. She’s also an Emily Post–certified etiquette trainer with a passion for professional polish. A published writer and coauthor of the off-Broadway play "The Man in the Window," Linda brings creative energy to everything she does. She earned her APR accreditation from the Public Relations Society of America in 2005 and serves as faculty advisor for Susquehanna’s award-winning PRSSA chapter. Under her guidance, students have earned back-to-back state titles and a national first-place finish for their organ donor campaigns. Linda holds a B.A. from La Roche College and an M.A. from Duquesne University.
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Always have the latest edition
The “PR Writing” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
