The Stukent Professional Selling Simternship
Help students build the skills to sell with confidence
Give your students real-world sales experience they can use from day one! The Stukent® Professional Selling Simternship® places students in the role of a business development representative. Over 14 rounds, they’ll analyze CRM data, craft value propositions, run discovery calls, refine their outreach across phone, email, and video, and so much more. Pair the Simternship with the "Professional Selling" courseware for a learning experience that connects proven sales frameworks with practical application.
Equip your students with the skills employers want
Each round challenges students to navigate realistic sales situations. From prospecting and planning to handling objections and closing deals, students apply essential selling skills in a hands-on, low-risk environment.
I have a couple of experiences where students use their Stukent courseware or Simternship experience to land a job. One example, a student … took an internship with a company, and when his boss asked him, 'How do you know this stuff?' [The student] shared that he learned it in the class that we were teaching from the courseware. It helped [the student] not only in [his internship], but also another job that he was able to land.
Donald Kelly, Author, Brigham Young University-Idaho
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What’s in a Simternship round?
From prospecting to closing the deal, the Professional Selling Simternship challenges students to apply real-world sales strategies in every round. Want to see how it works? Take a guided tour of the simulation in action.
A complete curriculum for teaching professional selling skills
From planning and prospecting to closing, the “Professional Selling” courseware introduces students to every stage of the sales process. Each chapter combines industry insights, modern sales strategies, and practical tools that students can apply immediately in real-world roles.
You'll also get a full suite of ready-made resources to support your course, including lesson plans, lecture slide decks, auto-graded quizzes, engaging videos, and a sample course calendar.
The simulation follows the sales process and allows students to build their skill set at their pace while providing feedback and support. It follows the flow of the textbook. It allows video recording and peer evaluations. It is a support to the regular classroom curriculum. Students tell me that they also enjoy the simulation and learn from it.
Indi E., Student, Washington State University
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Explore the table of contents
The “Professional Selling” courseware gives your students a comprehensive, step-by-step understanding of the sales process. From building the right mindset to closing deals and managing customer relationships, each chapter helps students develop practical skills they can apply in interviews, internships, and sales careers.
Chapter 1: What Is Professional Selling?
Chapter 2: Mentality of Successful Sellers
Chapter 3: Planning and Goal Setting
Chapter 4: Strategic Sales Management and Analytics
Chapter 5: Understanding Prospective Customers
Chapter 6: Traditional Prospecting Methods
Chapter 7: Digital Prospecting and Social Selling
Chapter 8: Discovery Meetings with Prospective Customers
Chapter 9: Creating Individualized Customer Value
Chapter 10: Demonstrations and Proposals
Chapter 11: Closing the Deal
Chapter 12: Maintaining and Utilizing Customer Relationships
Chapter 13: Improving Selling Skills
See how easy it is to teach your next course with the “Professional Selling” courseware.
About the Authors
B.J. Allen, Ph.D.
B.J. Allen is a marketing professor at Brigham Young University and an award-winning educator with expertise in sales, innovation, and marketing strategy. His research has been published in top academic journals, including the “Journal of Marketing” and the “Journal of Retailing,” and he serves on the editorial board of the “Journal of Product Innovation Management.” B.J. has received national recognition for both his teaching and scholarship — including the PDMA’s Best Dissertation Award — and teaches courses in new product innovation, strategy, and professional selling. He lives in Provo, Utah, with his wife and five children.
Donald Kelly
Donald Kelly is a global sales trainer, speaker, and host of The Sales Evangelist podcast. A former top-performing tech sales representative, Donald now trains sellers and teams at companies such as VMware, Citi, and New York Life, and teaches sales as an adjunct professor at BYU–Idaho. His podcast reaches listeners in over 155 countries and has been featured by “Forbes, Inc.” and “Entrepreneur.” Donald’s mission is to help sellers build confidence, close more deals, and do BIG things in sales.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Professional Selling” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
