The Stukent Public Relations Simternship
Turn communication students into confident PR professionals
Give your students the chance to practice PR strategy in a low-risk, simulated environment! The Stukent® Public Relations Simternship® puts students in the role of a PR account director at a fast-paced agency. Over seven rounds, they will build media pitches, manage crises, craft press releases, analyze communication strategies, and so much more. Pair the simulation with the “Public Relations” courseware to help students connect theory to practical decision-making in the workplace.
Develop essential PR competencies with an immersive simulation
Provide students with practical experience using industry-standard tools, proven methodologies, and strategic thinking. Each Simternship round replicates real workplace scenarios, delivering the applied learning students need to excel in today's competitive communications field.
Discovering Stukent's Public Relations [Simternship] has been a game-changer for my class. The program's user-friendly interface and lifelike scenarios have allowed us to experiment with different strategies, learn from our mistakes, and refine our skills in a safe environment. Thanks to this software, they're not just students anymore; they're budding PR professionals equipped with the knowledge and confidence to excel in the field.
Kristen Perez, Instructor, Briar Cliff University
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What’s in a Simternship round?
Every round replicates authentic PR situations. Students encounter obstacles, choose solutions, and receive immediate feedback. Take a look at how it works!
Discover how comprehensive PR courseware can enhance your teaching
Give your students essential communications experience with the “PR Principles” courseware, which explores core competencies such as crisis management, campaign strategy, social media engagement, and research techniques. Students will master strategic messaging and AP-style writing while developing the analytical skills needed to influence organizational outcomes.
There is nothing like this on the market. Practitioners are using certifications to build on student knowledge, but the available certifications do not focus on relationship building, PR writing, crisis communication, or AP style. [The Public Relations Simternship] incorporates all of those areas. It is designed to easily integrate into the PR curriculum of most universities.
Jamie Ward, Author, University of Toledo
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Explore the table of contents
The "Public Relations" courseware walks your students through the planning, implementation, and evaluation processes that define successful PR campaigns. Students will learn how professionals can leverage these principles to create impactful messaging and foster stakeholder engagement.
Chapter 1: The Theory and Practice of Public Relations
Chapter 2: History
Chapter 3: Ethics
Chapter 4: Integrated Marketing Communications
Chapter 5: Research
Chapter 6: Planning
Chapter 7: Implementation
Chapter 8: Evaluation
Chapter 9: Writing and Storytelling
Chapter 10: Crisis Management
Chapter 11: Social Media and Public Relations
Chapter 12: Global Public Relations
Chapter 13: Careers in Public Relations
See how easy it is to teach your next course with the “PR Principles” courseware.
About the Authors
Dr. Jamie Ward
Jamie Ward, associate professor of public relations at the University of Toledo, actively researches and publishes on topics including social media, storytelling, crisis communication, and ethics. Jamie regularly presents her work at national and international conferences and business events.
Dr. Alisa Agozzino
Dr. Alisa Agozzino, associate professor and head of the public relations program at Ohio Northern University, has taught over 16 different courses within the major and developed a campus-wide social media minor. Alisa has received numerous teaching awards, including the international Pearson Award for Innovation in Teaching with Technology.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “PR Principles” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
