The Stukent Services Marketing Simternship
Help students develop expertise in services marketing principles
Teach services marketing through hands-on learning and real-world application. In the Stukent® Services Marketing Simternship®, students take on the marketing manager position at Buhi Supply Co., a simulated subscription company. Across ten rounds, they'll evaluate research, create a service offering, set customer expectations, and respond to feedback, helping them develop practical skills ready for the workplace.
Combine the simulation with the "Services and Experience Marketing" courseware to help students link classroom concepts to real-world scenarios.
Build your students’ skills with a Simternship
Each round reflects real professional scenarios, providing students with practical experience for success in today's competitive job market.
It’s great to talk about the theory of services marketing, but students need to actualize it, too. In the Stukent Services Marketing Simternship, students lay out every interaction a consumer will have in advance, giving them sensitivity and awareness of their customers’ needs.
Dr. Maribeth Kuzmeski, Instructor and Author, “Services and Experience Marketing”
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What’s in a Simternship round?
Each round immerses students in realistic scenarios that ask them to apply marketing best practices to real situations. From budget allocation to service development, every decision strengthens essential professional skills.
Give your students a competitive advantage
The "Services and Experience Marketing" courseware covers fundamental concepts, including service quality, customer expectations, and recovery strategies, to help your students develop essential service marketing expertise. Students develop a thorough understanding of what distinguishes services from products and how to apply these insights to drive marketing success.
This courseware helps students establish a solid foundation in services marketing while keeping your course current and engaging with turnkey activities, real-world examples, and annual updates.
Out of all the textbook courses I have purchased during my time at school, Stukent has been the most helpful. I hope to be able to use this courseware again in the future.
Elaine T., Student, Stonehill College
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Explore the table of contents
Prepare your students with the marketing expertise they need to excel in today's competitive, dynamic marketing landscape. The "Services and Experience Marketing" courseware gives students a comprehensive understanding of service blueprinting, customer expectation management, and relationship-building strategies.
Chapter 1: A World of Services
Chapter 2: The Nature of Services
Chapter 3: Services as a Differentiator
Chapter 4: Services Marketing Framework
Chapter 5: Dimensions of Service Quality
Chapter 6: Understanding and Managing Customer Expectations
Chapter 7: Building and Managing Customer Relationships
Chapter 8: The Experience-Centric Organization
Chapter 9: The Service Design Process
Chapter 10: Setting Service Standards
Chapter 11: The Service Environment
Chapter 12: Employees as Agents of Service
Chapter 13: Integrated Service Marketing Communications
Chapter 14: From Service Failure to Service Recovery
Chapter 15: Creating a Culture of Service Excellence
Chapter 16: The Financial Impact of Exceptional Service on Corporate Performance
See how easy it is to teach your next course with the “Services and Experience Marketing” courseware.
About the Authors
Maribeth Kuzmeski, Ph.D.
Dr. Maribeth Kuzmeski is an Assistant Professor of Practice at Oklahoma State University's Spears School of Business and President of Red Zone Marketing, an award-winning consulting firm specializing in financial services. Maribeth holds degrees from Syracuse University, The George Washington University, and a PhD from Oklahoma State University.
Jerry Rackley
Jerry Rackley is Executive-in-Residence in Marketing at Oklahoma State University's Spears School of Business. With 35 years of marketing experience at Fortune 500 companies and startups, Jerry continues consulting while teaching. He is the author of "Marketing Analytics Roadmap" and "Modern Marketing Principles."
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Services and Experience Marketing” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
