The Stukent Sports Marketing Simternship
Build job-ready skills in sports marketing
Immerse your students in the dynamic world of sports marketing! The Stukent Sports Marketing Simternship® places students in the role of a brand manager at a simulated athletics company. Over eight rounds, they’ll analyze market research, secure athlete endorsements, plan promotions, and manage PR crises. It's hands-on, career-relevant training that happens right in the classroom.
Combine the simulation with the "Sports Marketing" courseware to bridge the gap between classroom theory and real-world practice.
Help students develop industry expertise through interactive simulations
Each round mimics actual workplace scenarios, providing students with the experience they need to succeed in today's professional landscape.
By simulating real-life business scenarios, the program allowed me to practice and refine skills in a low-risk environment. I learned how to manage budgets, analyze consumer behavior, and adjust strategies based on data—all of which are critical competencies in today’s job market.
Jacoby, F., Student, Delta State University
Preview
What’s in a Simternship round?
Each round includes a supervisor briefing, real-time feedback, and data-driven decisions. Students manage tasks such as securing endorsements, allocating budgets, and navigating PR challenges — all modeled after real-world sports marketing roles.
The “Sports Marketing” Courseware
Teach the strategy behind every winning brand
This courseware takes students through the essentials of sports branding, pricing, promotions, and key industry practices. Built by top faculty in the field, it transforms complex concepts into career-ready skills through practical applications and interactive learning experiences.
With turnkey activities, real-world examples, and annual updates, your course stays on the cutting edge, keeping your students ahead of the competition.
Out of all the textbook courses I have purchased during my time at school, Stukent has been the most helpful. I hope to be able to use this courseware again in the future.
Elaine T., Student, Stonehill College
Preview
Explore the table of contents
Prepare your students with the strategic insight they need to thrive in the sports marketing industry. The “Sports Marketing” courseware equips students with a deep understanding of branding, sponsorships, endorsements, research, promotions, and emerging trends shaping the future of sports. Students will explore how professionals apply these concepts to engage fans, grow revenue, and navigate the evolving business of sports.
Chapter 1: Understanding the Sports Landscape
Chapter 2: The Power of Sports
Chapter 3: Understanding Sports Consumers as Spectators and Participants
Chapter 4: Sports Marketing Research
Chapter 5: Branding and Rebranding
Chapter 6: Sports Marketing Promotions
Chapter 7: Sports Sponsorship
Chapter 8: Endorsements
Chapter 9: Pricing Strategies for Sports
Chapter 10: The Economics of Sports
Chapter 11: Women in Sports
Chapter 12: The Changing Sports Landscape
See how easy it is to teach your next course with the “Sports Marketing” courseware.
About the Authors
Delancy Bennett, Ph.D., Geraldo (Gerry) Matos, Ph.D., James Robert Blair, Ph.D., with contributing authors Yana Andonova, Ph.D., and Nwamaka A. Anaza, Ph.D.
Delancy Bennett, Ph.D.
Dr. Delancy Bennett is an Assistant Professor of Marketing at Howard University and an award-winning researcher published in top journals. Delancy Former senior executive marketing manager with the Carolina Panthers, managing premier sponsor accounts including Gatorade, Chrysler, and Wendy's.
Geraldo (Gerry) Matos, Ph.D.
Dr. Gerry Matos, is an Associate Professor of Marketing at Roger Williams University teaching advertising and sports marketing. Gerry is the former Senior Vice President of Marketing for New Era Cap, where he helped grow the MLB and NFL official cap brand from $125M to over $400M in annual revenue.
James Robert Blair, Ph.D.
Dr. James Robert Blair is an Assistant Professor of Marketing at Eastern Kentucky University and a High Impact Practice Teaching Award winner. James is the former Customer Satisfaction Interviewer at Reynolds and Reynolds with experience in customer research, surveys, and data analysis.
Yana Andonova, Ph.D.
Dr. Yana Andonova is an Associate Professor of Marketing at Murray State University. Yana’s research focuses on customer engagement and digital marketing, and she has been published in Business Horizons and other leading journals.
Nwamaka A. Anaza, Ph.D.
Dr. Nwamaka A. Anaza is an Associate Professor of Marketing at Southern Illinois University Carbondale and an Outstanding Graduate Teacher award winner. Nwamaka is a former sales professional and published children's book author.
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Sports Marketing” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of industry.
