Steven Stromp, MBA
The “Strategic Management & Planning” courseware
Go beyond theory with real-world strategy
The “Strategic Management and Planning” courseware focuses on planning at both the corporate and business levels, helping students build the skills and toolkits they need to make confident, data-driven decisions. Real-world case studies from major corporations bring concepts to life, showing students the practical impact of strategic thinking.
With turnkey activities, real-world examples, auto-graded chapter quizzes, and annual updates to the text, your course stays current while students stay engaged.
I really enjoyed the ease of access to the textbook and the layout of the information. The courseware incorporates real-world examples, industry trends, and examples of business environments that directly explain the challenges faced by organizations.
Ethan J., Student
Preview
Explore the table of contents
Deliver a strategic management course that mirrors real-world business planning from start to finish.
Chapter 1: Managing Strategically – The Big Picture
Chapter 2: Assessing Current Performance
Chapter 3: Business Intelligence for Strategic Decision-Making
Chapter 4: Market Intelligence for Strategic Decision-Making
Chapter 5: Strategic Planning – Data Review & Synthesis
Chapter 6: Strategic Planning – Strategy Formulation
Chapter 7: Adaptive Planning
Chapter 8: Corporate-Level Strategies
Chapter 9: Business-Level Strategies
Chapter 10: Innovative Strategies
Chapter 11: Strategy Implementation
Chapter 12: Strategic Leadership
See how easy it is to teach your next course with the “Strategic Management & Planning” courseware.
About the Author
Steven Stromp, MBA
Steven Stromp brings decades of experience across various industries, including healthcare, CPG, automotive, and higher education. His strategic insights have helped guide top brands, such as Kellogg’s, General Motors, Tropicana, and Spectrum Health.
As both a strategist and educator, Steven equips students with the same tools and frameworks used by top-level decision-makers. He’s also the author of two additional Stukent® courseware titles, “Market Research Essentials” and “Business Research Essentials.”
Instructor support you can count on
With a 96.4% satisfaction rate and an average response time under 10 minutes, the Stukent Support Team and customer success managers ensure you can focus on teaching.
Always have the latest edition
The “Strategic Management and Planning” courseware contains robust instructional resources for educators and students. Best of all, the Stukent team updates the courseware annually, which means your curriculum will always be on the cutting edge of your industry.
