Business Research Essentials Courseware Launch
Steven Stromp
Kathy Aboufadel
Resources
Meet your presenters
Steven Stromp
Executive Director of Market Intelligence
Davenport University
Steven Stromp holds over 20 years of experience in the market research field. He has conducted research for a variety of industries, including healthcare, consumer packaged goods, automotive, and higher education. At Spectrum Health, one of the top five largest health systems in the nation, he was responsible for coordinating patient and staff satisfaction research. There, he also managed research projects focused on branding, communication strategy, and new service line development.
Steven has also worked for an international research consulting firm, where he was responsible for coordinating and managing all phases of research, including designing methodologies, developing survey instruments, conducting secondary research, performing data analyses, and providing strategic recommendations. Clients he served included Kellogg’s, Con Agra, Bush’s Baked Beans, Miller Brewing Company, General Motors, National Heritage Academies, GE, Tropicana, and others.
He is currently the Executive Director of Market Intelligence at Davenport University. In his role, he provides market insights about the higher education landscape to help drive strategic decision making. His insights are used to develop new instructional programs as well as review current programming. He also teaches courses in marketing foundations, businesses research, and marketing research.
Holding a bachelor’s degree in communications and an MBA in strategic management, he is also a member of the Association for Institutional Research.
Kathy Aboufadel
VP of Institutional Research and Assessment
Davenport University
Kathy is the VP of Institutional Research and Assessment at Davenport University, where she provides research for strategic decision-making, policy review, and institutional assessment. She holds expertise in survey development, qualitative methods, experimental design, and statistical analysis. Kathy has a Ph. D. in social psychology and an MS in social psychology. Kathy is the coauthor of Stukent’s "Business Research Essentials."
Steven Stromp
Executive Director of Market Intelligence
Davenport University
Steven Stromp holds over 20 years of experience in the market research field. He has conducted research for a variety of industries, including healthcare, consumer packaged goods, automotive, and higher education. At Spectrum Health, one of the top five largest health systems in the nation, he was responsible for coordinating patient and staff satisfaction research. There, he also managed research projects focused on branding, communication strategy, and new service line development.
Steven has also worked for an international research consulting firm, where he was responsible for coordinating and managing all phases of research, including designing methodologies, developing survey instruments, conducting secondary research, performing data analyses, and providing strategic recommendations. Clients he served included Kellogg’s, Con Agra, Bush’s Baked Beans, Miller Brewing Company, General Motors, National Heritage Academies, GE, Tropicana, and others.
He is currently the Executive Director of Market Intelligence at Davenport University. In his role, he provides market insights about the higher education landscape to help drive strategic decision making. His insights are used to develop new instructional programs as well as review current programming. He also teaches courses in marketing foundations, businesses research, and marketing research.
Holding a bachelor’s degree in communications and an MBA in strategic management, he is also a member of the Association for Institutional Research.
Kathy Aboufadel
VP of Institutional Research and Assessment
Davenport University
Kathy is the VP of Institutional Research and Assessment at Davenport University, where she provides research for strategic decision-making, policy review, and institutional assessment. She holds expertise in survey development, qualitative methods, experimental design, and statistical analysis. Kathy has a Ph. D. in social psychology and an MS in social psychology. Kathy is the coauthor of Stukent’s "Business Research Essentials."
Build career readiness across disciplines
Discover Stukent Simternships® and courseware that help you create hands-on, career-focused learning experiences for your students.
Build Career Readiness Across Disciplines
Discover additional Stukent Simternships and courseware that help you create hands-on, career-focused learning experiences for your students.