
Certifications Panel: A Discussion on the Most Relevant Certifications for Digital & Social Media Marketing Courses
Karen Freberg
Breanne Mertz
John Pliniussen

Meet your presenters

Karen Freberg
Associate Professor in Strategic Communications
University of Louisville
Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg's experience in both academia and industry makes her the perfect pick to be the author of the upcoming Stukent "Personal Branding".
John Pliniussen
Associate Professor of Marketing.
Queen's University
Breanne Mertz
Louisiana Tech University
Breanne A. Mertz (Bre) is a fourth-year Doctoral Marketing candidate at Louisiana Tech University. Bre currently teaches digital marketing and consumer behavior, and her research interests focus on optimizing individual well-being which she explores in consumer behavior and services contexts.

Karen Freberg
Associate Professor in Strategic Communications
University of Louisville
Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg's experience in both academia and industry makes her the perfect pick to be the author of the upcoming Stukent "Personal Branding".
Breanne Mertz
Louisiana Tech University
Breanne A. Mertz (Bre) is a fourth-year Doctoral Marketing candidate at Louisiana Tech University. Bre currently teaches digital marketing and consumer behavior, and her research interests focus on optimizing individual well-being which she explores in consumer behavior and services contexts.
John Pliniussen
Associate Professor of Marketing.
Queen's University
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