Certifications Panel: A Discussion on the Most Relevant Certifications for Digital & Social Media Marketing Courses

Karen Freberg

Breanne Mertz

John Pliniussen

Meet your presenters

Karen Freberg

Associate Professor in Strategic Communications

University of Louisville

Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg's experience in both academia and industry makes her the perfect pick to be the author of the upcoming Stukent "Personal Branding".

John Pliniussen

Associate Professor of Marketing.

Queen's University

Breanne Mertz

Louisiana Tech University

Breanne A. Mertz (Bre) is a fourth-year Doctoral Marketing candidate at Louisiana Tech University. Bre currently teaches digital marketing and consumer behavior, and her research interests focus on optimizing individual well-being which she explores in consumer behavior and services contexts.

Karen Freberg

Associate Professor in Strategic Communications

University of Louisville

Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg's experience in both academia and industry makes her the perfect pick to be the author of the upcoming Stukent "Personal Branding".

Breanne Mertz

Louisiana Tech University

Breanne A. Mertz (Bre) is a fourth-year Doctoral Marketing candidate at Louisiana Tech University. Bre currently teaches digital marketing and consumer behavior, and her research interests focus on optimizing individual well-being which she explores in consumer behavior and services contexts.

John Pliniussen

Associate Professor of Marketing.

Queen's University

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