Design Thinking and Mobile Marketing: Creating a High-impact Learning Experience

Kristen Schiele received her Ph.D. in Marketing from the University of California, Irvine, and serves on the Board of Directors for the Marketing Educators’ Association. She is an Associate Professor of Clinical Marketing in the Marshall School of Business at the University of Southern California. Dr. Schiele received the 2022-2023 Fulbright Scholar Award to teach and conduct research in Lisbon, Portugal. Her primary areas of research include design thinking, digital marketing, and innovations in marketing education, and her work has been published in such journals as Business Horizons, Consumption Markets & Culture, and Journal of Marketing Theory and Practice.