How the Advertising Business Caught COVID-19

Brian Sheehan is a professor at the S.I. Newhouse School of Public Communications at Syracuse University. He teaches courses in advertising, advertising management, advertising strategy, and digital advertising.

Sheehan has an undergraduate degree in economics from the College of the Holy Cross and a graduate degree in history education from Loyola Marymount University. Sheehan spent 25 years with Saatchi & Saatchi Advertising; after 5 years in S&S’s New York office, he spent the next 11 years overseas working in S&S Hong Kong, and as CEO of S&S Japan and S&S Australia. He then spent 9 years as chairman and CEO of Team One Advertising in Los Angeles. Sheehan has worked with many top national and international brands, including Toyota, General Mills, Procter & Gamble, Hilton, British Airways, IKEA, TIME, News Corporation, Bayer, DuPont, Sara Lee, Kodak, Ritz-Carlton, Castrol, and Hewlett-Packard. 

In 2010, Sheehan published his first book “Basics: Online Marketing.” In 2011, he published his second book, “Basics: Marketing Management.” And in 2013, he published his third book, “Loveworks: How the World’s Best Marketers Make Emotional Connections to Win in the Marketplace.” Sheehan is published regularly in both Advertising Age and Adweek. He has also been published in a number of peer-reviewed advertising journals.