How to Build a Digital Marketing Program at Your School

Dr. Joie Hain

Stacy Smollin Schwartz

Nathan David

About this webinar

Digital marketing is a course that’s now being taught all over the world, and as it grows in popularity, many institutions have realized a need for an entire digital marketing program. Join us for a discussion with professors that have experience building new digital marketing programs at their schools. You’ll learn about their experiences and tips for how to efficiently build one at your school.

Meet your presenters

Dr. Joie Hain

Associate Professor of Marketing

Clayton State University

Dr. Joie Hain is an award-winning Associate Professor of Marketing at Clayton State University, specializing in Digital Marketing, Social Media Marketing, and Professional Selling. Named Stukent’s 2021 Professor of the Year, she brings 25 years of entrepreneurship and commission-based financial services sales experience to the classroom. A 2025 State of Georgia Governor’s Teaching Fellow and Stukent Innovation Partner, Dr. Hain is recognized for advancing high-impact, industry-aligned pedagogy that promotes social mobility in higher education.

Nathan David

Adjunct Faculty Instructor of Marketing

Cleveland State University

Nathan David has over 10 years of experience in marketing, and he has driven results for a range of businesses from Fortune 500 companies such as Nationwide Insurance to large health systems such as Cleveland Clinic. He is passionate about teaching and currently serves as an Adjunct Faculty Instructor of Marketing at Cleveland State University. In addition, Nathan is the author of the etextbook, Digital Marketing Analytics: Strategic Decision-making, that is taught at over 75 different universities. Reflecting on his career, the marketing skills that fueled his success were initially cultivated through agency work. Therefore, his past experiences as a consultant at Publicis Sapient and current experiences as the founder of Meta Impact inform many of the experiential activities in his courses and programs. He frequently leads workshops and speaks at industry leading conferences such as Content Marketing World. Outside of the office and classroom, you will likely find Nathan spinning. Participating in and instructing indoor cycling rides at Everybody Cycle is his favorite respite.


Stacy Smollin Schwartz

Dr. Joie Hain

Associate Professor of Marketing

Clayton State University

Dr. Joie Hain is an award-winning Associate Professor of Marketing at Clayton State University, specializing in Digital Marketing, Social Media Marketing, and Professional Selling. Named Stukent’s 2021 Professor of the Year, she brings 25 years of entrepreneurship and commission-based financial services sales experience to the classroom. A 2025 State of Georgia Governor’s Teaching Fellow and Stukent Innovation Partner, Dr. Hain is recognized for advancing high-impact, industry-aligned pedagogy that promotes social mobility in higher education.

Stacy Smollin Schwartz

Nathan David

Adjunct Faculty Instructor of Marketing

Cleveland State University

Nathan David has over 10 years of experience in marketing, and he has driven results for a range of businesses from Fortune 500 companies such as Nationwide Insurance to large health systems such as Cleveland Clinic. He is passionate about teaching and currently serves as an Adjunct Faculty Instructor of Marketing at Cleveland State University. In addition, Nathan is the author of the etextbook, Digital Marketing Analytics: Strategic Decision-making, that is taught at over 75 different universities. Reflecting on his career, the marketing skills that fueled his success were initially cultivated through agency work. Therefore, his past experiences as a consultant at Publicis Sapient and current experiences as the founder of Meta Impact inform many of the experiential activities in his courses and programs. He frequently leads workshops and speaks at industry leading conferences such as Content Marketing World. Outside of the office and classroom, you will likely find Nathan spinning. Participating in and instructing indoor cycling rides at Everybody Cycle is his favorite respite.


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