How to Teach Search Engine Marketing and Social Media Campaigns Using a 7-step Program

Dr. Kai-Yu Wang

Meet your presenter

Dr. Kai-Yu Wang

Professor of Marketing

Brock University

Dr. Wang is a Professor of Marketing at the Goodman School of Business, Brock University. His research examines social media and well-being, service recovery, emerging marketing technologies, and consumer psychology. He is strongly committed to experiential education, with his students completing service-learning projects for more than 120 local organizations.

Dr. Kai-Yu Wang

Professor of Marketing

Brock University

Dr. Wang is a Professor of Marketing at the Goodman School of Business, Brock University. His research examines social media and well-being, service recovery, emerging marketing technologies, and consumer psychology. He is strongly committed to experiential education, with his students completing service-learning projects for more than 120 local organizations.

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