Maximizing Your Effort and Personal Brand: How Relationships Can Open Up Opportunities On and Offline

Karen Freberg

About this webinar

Personal branding is a fundamental element for creating opportunities and standing out as educators, students, and professionals. However, it’s more than just a logo or area of focus, but activating strategies to network and involve oneself in a community. You never know who you might meet ... it might even be Ryan Reynolds! This session will outline the components of a personal brand, the importance of building relationships and connections, and includes a case study that shows the power of relationships.

Meet your presenter

Karen Freberg

Associate Professor in Strategic Communications

University of Louisville

Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg's experience in both academia and industry makes her the perfect pick to be the author of the upcoming Stukent "Personal Branding".

Karen Freberg

Associate Professor in Strategic Communications

University of Louisville

Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, Adobe, and Chipotle. Freberg's experience in both academia and industry makes her the perfect pick to be the author of the upcoming Stukent "Personal Branding".

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to any simulation or courseware in our catalog.

Personal Branding Bundle

Personal Branding Bundle

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